HANGZHOU, November 19, 2013 /PRNewswire/ -- Recently, IVU MOMENT, an exclusive brand of high-end men's underwear under the brand name of Elifang Group, has always been known for its high quality. The "IVU MOMENT" was announced at the Hangzhou Tower, officially announcing the strong position of ANLIFANG Group. Enter the field of men's underwear.

HANGZHOU, November 19, 2013 /PRNewswire/ -- Recently, IVU MOMENT, an exclusive brand of high-end men's underwear under the brand name of Elifang Group, has always been known for its high quality. The "IVU MOMENT" was announced at the Hangzhou Tower, officially announcing the strong position of ANLIFANG Group. Enter the field of men's underwear.
The first IVU brand release show featured "MOMENT". It was divided into three periods of "Municipal Awakening", "Morning Mist", "Self-Coming", "Freedom" and "Night Quiet". The men of God's representative series of the IVU brand shuttled through the three MOMENTs, perfectly illustrating the unique charm of the IVU brand to men at different moments, giving them a casual, dynamic, confident and successful temperament.

In urban life where the rhythm of life is accelerating, high-end men tend to have a fast pace of life and many occasional changes. They also need thoughtful and easy care. At different times and in different occasions, they must wear comfortably, appropriately, and tastefully. The birth of the IVU brand is the most intimate and loving care for every man who pursues a high quality of life. IVU MOMENT released the show's fashion debut to illustrate the characteristics of the “perfect male god”:


They are men of great quality
They are full of dreams and vitality, from the inside out
They are in charge of every detail, from the inside to the outside
They respect all their opponents and their confidence from the inside out
They understand themselves and know how to choose...


In the meaning of the IVU brand logo, 'IV' is a Roman numeral, homophonic for, 'U' homophonic, IVU is for you, meaning "for you, for you," embodying exclusivity, deep love and love. Concentrate on the outstanding value concept; products include underwear, underwear, pajamas, swimwear and many other categories, with extremely strict "Four Excellence" requirements: environmental protection technology, innovation and intelligence "youchuang"; close personal, exclusive exclusive " "Superior"; low-key luxury, stylish vitality "excellent"; sophisticated, excellent quality "excellent product." IVU brand is not only for elite men seeking high quality of life to create sophisticated, low-key luxury and full of dynamic fashion products, but also has unique men's underwear selection concepts and services, giving urban men the best personal experience and physical and mental care.

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