Several stages and realms of network marketing

[China Glass Network] With the rapid development of the Internet, more and more companies are starting to pay attention to and apply online marketing. Many individuals with a sharp sense of opportunity have already recognized the potential in this field and have joined the growing network marketing community. However, because online marketing is still a relatively new industry, there aren't many people who truly understand and master it. Most people only grasp one aspect, and some haven't even reached a clear understanding. Therefore, today, Jiang Likun is here to share with you the different stages and levels of online marketing promotion. This article is more like an introduction—just a simple word of explanation.

**The First Stage: The Unaware Stage** This stage refers to the period when someone first gets involved in online marketing. At this point, you know very little and find the whole concept deep, mysterious, and exciting. Every piece of information feels new and valuable. You see someone who seems to be an expert, and every article looks like a collection of wisdom. This stage is actually critical and can be quite risky, as it's when your mindset and concepts are being formed. As everyone knows, thoughts determine your path. How far you go in online marketing, how many mistakes you make, and how much you learn all depend on what you absorb at this stage. It’s recommended that people in this phase seek guidance from real industry experts, expose themselves to different ideas, and avoid just reading online articles and trying to build things on their own without proper direction.

**The Second Stage: The Conceptual Stage** After going through the initial learning phase, you begin to have a basic understanding of online marketing. You start to grasp key concepts, gain a macro-level awareness, and understand the benefits and functions of digital marketing. You also become familiar with various methods. However, the main confusion at this stage is not knowing *how* to implement these strategies effectively. Many individuals and businesses try hard but often hit roadblocks. In fact, Jiang Likun believes that many industries are currently stuck at this stage. Enterprises, in particular, tend to remain in the theoretical realm, spending time and money without seeing real results. For example, one well-known case involves an insurance company that invested 200 million yuan into online marketing several years ago but failed to achieve meaningful breakthroughs. The entire industry remains at a conceptual level, with few success stories to show for it. To break this bottleneck, especially for companies, it’s essential to engage directly with professionals in the field, attend industry events, and listen to real-world experiences.

**The Third Stage: The Partial Understanding Stage** After going through the first two stages of learning and practice, you begin to understand some specific techniques and may even get lucky enough to achieve some results. However, your knowledge is still shallow and not fully solid. For instance, you might think forum marketing is just about posting ads on forums. At this stage, many people feel they have mastered online marketing, believing that it's simply about posting content. A common example is a singer or a traditional business owner who runs their company largely through the internet but assumes they fully understand it. During conversations, they often say something like, “There’s nothing to online marketing—it’s just about posting.” This kind of overconfidence can lead to missed opportunities and poor strategy execution.