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Business owners can generally be categorized into two groups: merchants and entrepreneurs. Merchants are typically skilled in trade, focusing on immediate gains and short-term profits. On the other hand, entrepreneurs not only pay attention to current interests but also consider long-term goals, striving to find a balanced approach between the two. Every business operator must start from the merchant stage—without the basic ability to manage a business, a company cannot survive, let alone grow and develop sustainably. However, some individuals struggle to move beyond their current level due to limitations in education, mindset, ambition, values, talent, or knowledge structure. As a result, even if they achieve a certain scale, they remain merely shrewd merchants.
Those who continuously challenge themselves, however, can evolve into true entrepreneurs. Over time, these individuals often develop a unique business philosophy shaped by their personal experiences and industry insights. This philosophy becomes the inner driving force that supports their long-term success. In my consulting work, I often encounter both types of people. Those who fall into the first category tend to engage in short-term collaborations, while the latter, with their broader vision and strategic thinking, build long-term relationships and grow alongside their partners.
The reason why such entrepreneurs can drive continuous development is because they think more strategically, see problems more deeply, and look further ahead than typical merchants. They possess the natural business acumen to seize opportunities, understand the core of issues, and predict future trends. This way of thinking plays a crucial role in their success. If a business leader lacks this quality, they must actively cultivate it.
Today, many companies offer various executive training programs, but few provide courses on philosophy. A philosophy class would teach operators how to identify patterns in complex situations, discern the essential from the superficial, and anticipate future developments. While specific disciplines often break things down into parts and teach technical skills—like learning to draw by studying light and form—philosophy helps us see the bigger picture. It frees us from narrow perspectives, making us more strategic and resilient. That's why philosophy is rightly regarded as the "science of sciences."
Looking at today’s successful entrepreneurs in China—Liu Chuanzhi, Zhang Ruimin, Wang Shi, Feng Lun, Ma Yun, and others—you can clearly sense their philosophical wisdom through their writings. This wisdom enables them to uncover underlying laws, grasp future opportunities, and ensure sustainable growth for their companies. Therefore, if you want your business to thrive over the long term, you must develop a philosophical mindset. You should strive to understand the fundamental principles governing your industry, as this forms the foundation for building a lasting, century-old enterprise.