Looking at the double 11 preparations from Mark Huafei

Since the Singles has evolved into a Double 11th Shopping Festival by Tmall, this day has become a no-smoke battle on the Internet by many businesses. As the first big move after Alibaba's listing, this year's Double 11 will undoubtedly be more attractive than the previous one.
It took less than 20 days to reach the double 11 hot spot, and various businesses are gearing up for innovation and trying to stand out in this year's e-commerce competition. For this reason, the author deliberately visited Mr. Wang Dan, general manager of Mark Huafei Electric Co., Ltd., trying to see from this eye-catching men's wear brand the preparation for this year’s double eleven.

Mark Wah Fei, known for his freedom and pursuit of romance, has a strong brand appeal and influence. He was topped by the 626 big promotion and 828 big promotion this year. After several baptisms of the battle, how to win the 2014 double 11 in a beautiful manner, Mark Wahafie is undoubtedly more than a say.

New special offer for selection

If we want to win the double 11 war without gun smoke, it is necessary to gain insights into the unique attributes of consumers on the e-commerce platform and constantly introduce new ones. Seeing Mark Waffy’s two-eleven-year preparations, it’s really a continuous movement and surprises. Mark has always been good at creating topics, breaking the shackles of tradition, so that the charming goddess wears menswear, play with alternative fashion trends, a collision of a new modern feast. Mark's move not only caught up with the popular “Goddess of the new clothes” discussion craze, but also demonstrated its brand freedom, dreams, passions, changing versatility, can be described as full of gimmicks.

If "Goddess Wears Men's Wear" merely attracts the attention of consumers, then 90% of new product investment will make consumers unable to resist "buying and buying"! Mark has invested 6 billion in value for the preparation of Double 11 Value for new products, such a generous investment in goods, so that Mark's capital is both proud and heroic, but also gain confidence in consumer wallets.

First-class customer service online service

The quality of customer service has a direct impact on the transaction volume of the double 11 day. Therefore, improving the quality of customer service and improving the quality of service is an invaluable link for every appliance company. The Mark customer service expanded from the original customer service staff to around 250, and provided professional training to allow users to fully understand Mark Huafei's professional fashion consulting services, and provide 24-hour professional solutions for customers. "One to One" fast and thoughtful service. Through meticulous and patient service of customer service, insight into consumer needs and the delivery of a soft culture where brands create the most suitable and fashionable experience for young people will add weight to their dual 11-year preparations.

Four warehouses deliver the fastest delivery

Logistics is the key to the operation of e-commerce. The ability of warehousing and shipping determines the speed of delivery. It is also a measure of the size of an e-commerce company. "Explosive positions" and "difficult shipments" are undoubtedly the pain of all e-commerce vendors. It is reported that Mark Huafei selected four major cities in Shanghai, Tianjin, Guangzhou and Chengdu to cooperate with third-party professional companies to establish a storage base and radiate the country. In addition, Yumware's iWMS warehousing management system software is used to open up the logistics interface and the four warehouses are shipped at the same time. This ensures that consumers do not have to look forward to it, so they can wait until they are satisfied. Outstanding warehousing management software and simultaneous delivery of multiple warehouses undoubtedly allow double protection for this double 11 delivery segment.

System upgrade happy shopping

Today's Double Eleven is no longer the era of mall independence dance. The strong technical support of service providers is an important guarantee in this real knife battle.

Since 2009, Mark Huafei has been working with Yum! Software to use the cutting-edge e-commerce system to successfully create the myth of the men's kingdom, setting a record of one after another. Therefore, this year, Mark did not accidentally continue to select the gold partner, Yum! Software, and invest heavily to make forward-looking plans to ensure that the system on the day of the card is running smoothly and the buyers are cheering.

Under the recommendation of Yumsoft's professional service personnel, Mark upgraded its E3 EC e-commerce ERP management software and E3 eDRP network distribution software to realize full-process management of e-commerce business across the entire network, improving system operation efficiency, ensuring stable operation of the software and avoiding leakage. Single, overflow single and other phenomena appear. In addition, on the 11th day, Yum! Software will send professional service personnel to stay on the scene and make contingency plans to resolve the unexpected state of the day to ensure that consumers will be able to perform their business smoothly.

Looking at Mark Waffen’s two-eleven-for-one preparations: a well-prepared, highly topical marketing program, new products that people can't put down, four warehousing shipments, first-class customer service, and powerful system support from Yum! The situation is inevitable. Whether Mark Waffe could stand out in the double 11 match and finish in the top three, let us wait and see.