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A few days ago it was reported that the Chinese sports delegation has successfully developed the official shoes for the 2012 London Olympic Games and its designer Cele has officially handed it over to the Chinese Olympic Committee. It is reported that the design of the Olympic commemorative limited edition casual shoes will be launched on September 9 this year. In addition, cele will be developed over the same period developed the Olympic commemorative limited edition bags, belts, wallets and other corresponding Leather Accessories will be released together. Following the successful service 2010 Singapore Youth Olympic Games, the 16th Guangzhou Summer Asian Games, the Seventh Winter Asian Games and other international and domestic top-level events, Cele leather (leather) as the Olympic designated leather goods supplier, continue to high-quality Products and professional services to help the Chinese sports delegation win the 2012 London Olympic Games victory. A staff member of the Chinese Olympic delegation told reporters: "Cele is the first-class shoe manufacturer in China and we are very pleased to have established a close partnership with the cele brand by 2012. Cele brand sales all over the country Network and high customer awareness, will undoubtedly vigorously promote the promotion of the Olympic values ​​in the national audience, and its high-quality products will be displayed in front of the world in China made a high-quality brand image, but will make the Chinese sports representatives Like the cele brand, the group showcases the Olympic spirit and shows itself in style. "" The cele brand is proud to contribute to the Chinese sports delegation at the 2012 London Olympics and to provide our Olympic athletes To attend the official design of the London Olympic Games shoes. We take the best quality service, the most unique design, the highest quality standards for each athlete's feet customized features customized production, designed the Olympic Limited Edition commemorative casual shoes so that Athletes can enjoy the most comfortable wearing shoes experience in the game, to meet the Olympic challenge in the best condition. , This cooperation is also an important step in cele brand's Olympic strategy. We will take full advantage of this platform to relax our fast-paced shoes with high quality and comfortable shoes, enjoy the brand spirit of life, People are more relaxed and comfortable physical and psychological experience. "Cele (cele) marketing department official said. It is understood that the Cele brand is the leading brand in China's casual footwear industry. Since the brand was established in 1995, Cele has been putting consumer comfort in the first place to cater to consumers' personalities And fashion trends, passing free and easy way of life, the pursuit of creating a more comfortable for the public daily life. Its products fully combine the characteristics of the Chinese foot, adding the latest nano-technology, with deodorant, moisture, sterilization effect; In addition, the unique Celestial Patent sole with shock absorber foot function, comfortable foot care more wear-resistant, plus The unique eversion of hand-stitching and hand-stitching process, while maintaining the solid quality, based on the perfect combination of upper and sole, to create a superior quality. The reporter also learned that, in addition to the above characteristics, cele (cele) the design of the 6 Olympic Limited Edition casual shoes are also for different purposes, divided into two major categories of casual shoes and casual shoes, the former for the Chinese Olympic athletes and work The staff is used for opening and closing ceremonies and for work, while the latter are dressed in spare time outside the competition. Among them, the business class of high-quality rubber shoes soles, large bottom flowers to the Chinese Olympic Organizing Committee LOGO "Hot Wheels" as a prototype, left and right feet combined into a complete pattern, on behalf of the Chinese Olympic athletes of the Olympic spirit. In terms of leisure shoes, the design of Celestial will also be distinguished from the Olympic Games equipment used by the Chinese Olympic delegation in the past, adopting a more daring and distinctive color scheme to reflect the more confident and lively side of sportsmen in our country. Insiders said that Celestial as leather industry representatives from many competitors to become the 2012 London Olympic Games delegation of China leather designated suppliers, not only for the Chinese leather industry or even the entire Chinese manufacturing brand is an encouragement and recognition in the While Chinese Olympic athletes compete with international players in the arena, cele also represents the Chinese national brand and demonstrates their impressive style in the international market. After years of exploration and accumulation, Cele has risen to the top in the industry with its core business district in the first-tier cities of China and the world's biggest names, and its brand strategy of "Strategic Life, Enjoy Life" is also like the Olympic spirit , As people's new attitude to taste life, has gradually become a fashion trend.