[China Glass Network] Black Socks is a small European online store that is preparing to enter the United States, called "BlackSocks.com". As its name suggests, it specializes in "black socks." But the more common black socks, the price is very high (basically a pair of 10 dollars), BlackSocks can successfully sell 10 million pairs in a decade, and the support for the "black socks website" is the "sent to home" service. mode.
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So far, BlackSocks has 40,000 regular customers in 74 countries, enjoying the service of “scheduled black socksâ€!
The black sock shop mode is suitable for early entrepreneurs to analyze BlackSocks, a special online store. It has the following three points:
In the front, they chose a product with a very low cost: this is like a mask, a flower seed, because the socks are similar to paper, not heavy, and occupying a small space, so BlackSocks can easily use the usual letters. , send these socks to the customer's home.
Second, it can get cash first, and lower the price: If most of BlackSocks customers pay a monthly fee of one year, then they can get three or four times of cash in advance, which can be easily used as a turnover. The use of a large number of socks, to obtain a cheaper cost. In other words, for an entrepreneur who is penniless, there is no way to eat a large quantity of goods at a time. What if I want to play a "price war" with others? Perhaps this mode of “paying the monthly fee first, sending it regularly*׆is a good way. The first few pairs may be that BlackSocks are losing money to sell to customers first, it doesn't matter, but every pair in the back is making money.
Third, the commodity items do not need too much, but can cover all the needs: BlackSocks selected products (black socks), there is no color; consumers who will buy such black socks, will not pay attention to Its color. This makes it easier for BlackSocks to open an online store than others.
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