Vera Wang Vera Wang Shanghai wedding flagship store users call high-end black, hurt self-esteem

The flourishing luxury market in China's mainland has brought in various types of luxury brands from around the world. Some of the brand names that were originally unfamiliar to the people of the country have become more and more popular.

For example, Wang Weiwei, known as “The Queen of Weddings”, founded Vera Wang, her high-end wedding dress brand, the first flagship store in mainland China and recently opened in Shanghai. Some netizens who had been attracted to their names came back after the visit and exclaimed on the Internet: It was too exciting.

Stimulating the fragile little hearts of netizens is Shanghai's Vera Wang wedding bridal flagship store, towering threshold. The netizens returning from the class posted on the Internet and said: “The wedding dress is not less than 5 digits, and it only sells and rents. In order to try on the wedding dress, you must first pay 3,000 yuan! It’s really high-end black!”

This article titled "High-end wedding high-end black" was posted on the Internet, and it received a positive response from netizens. Most netizens said: This is setting a threshold and really do not want the public to enter it. Some people also said: "So high-end, let? Pan Shuqiao pick my sword and send it to play?"

Speaking of Vera Wang's wedding dress, many people may not be familiar with it. Then, why does the Vera Wang wedding bridal flagship store in Shanghai Xintiandi Shopping Center be described as “high-end black” by netizens? After all, what kind of high threshold allowed Pan to invade and bake it?阉 档 档 档 饧 甑 甑 ​​甑 甑 甑 甑 甑 甑 甑 甑 甑 甑 竺 竺 皇 皇 皇 皇

Reporter: How much is the price?

Staff: 30,000 to 300,000.

Reporter: Are there more expensive wedding dresses for big weddings?

Clerk: There are customizations there, yes.

Reporter: Are styles the latest?

Clerk: The styles are the latest. In 2013, we only sold and rented, and made an appointment with us. We have a 3,000-yuan fitting cost here. When you successfully purchase a wedding dress, you can deduct it. If you come here to try on clothing, we will give you a half-hour service, is to pay 3000 dollars. However, if you set this wedding dress, this 3,000 yuan is deducted. You can try again later without any charges. Afterwards, we will give you fine-tuned services that are free of charge.

Questioned by many netizens: The problem of wedding dresses only renting and tying the test fee of 3,000 yuan, the Voice of Economy reporter also asked the reason.

Clerk: For the time being, we will not consider leasing business because our company has no leasing business for now. If we can talk with our superiors afterwards, we can come to talk about it. The United States has no (fitting costs), but Hong Kong and mainland China all have it. This money is like this, and it is not that we specifically want to collect you, because we are also relatively speaking to provide better services to our guests, including Afternoon tea, very private space, as well as one and a half one-and-a-half hours service, and the 3000 dollars can be deducted, so do not worry.

When the reporter mentioned netizens questioning this special "buying policy," the clerk of Vera Wang's flagship store in Shanghai just told reporters lightly that the wedding dress-up service within two months had already been fully booked.

Clerk: Our side may be quite full. At present, around February and March, I would like to know your time and insert it to see you.

Reporter: How many people do you receive each day?

The clerk: If there is no more than 5, 6 guests per day, the price is different. There are also tens of thousands of dollars. There are also hundreds of thousands of them. Because we are now opening the store, basically there is no star to us in Shanghai. Shop to buy.

In order to ensure the brand's high-end image, the privacy of Vera Wang's wedding flagship store in Shanghai is also strictly protected.

Clerk: We have a very private dressing room. Our guests here are all on an appointment basis. Not everyone can enter. We are divided into first-floor and second-floor dressing rooms. If celebrities are really big, then We will give him a VIP dressing room and there will be no interruptions from anyone.

As we all know, in the consumer market in Mainland China, it must be in line with the consumption patterns with the characteristics of the Mainland. Many international luxury goods that used to stand on the shelves have also had to lower their positions after entering the mainland market. So, for the special wedding dress market, Vera Wang wedding "loyal to the high-end" line, whether it can be accepted by mainland consumers?

The reporter also learned about the relevant domestic marriage and marriage market analysis data and found that the brides and daughters of Europe and the United States are keen to buy a wedding dress of their own, the mainland's married girls, or more affordable, the Metropolis will consider renting a Wedding dress, as their own wedding dress. A small number of girls who are willing to buy a wedding dress are also able to buy a wedding dress with a lower price compared to the price of a rental wedding dress.

Citizens: If you wear once in a lifetime, you can always buy it in the closet. I think renting is ok.

Reporter: How much do you think about a wedding dress?

Citizen 1: Do you want to buy it? From the sophistication of the manual, how can we have more than 5,6 thousand.

Citizen 2: I don't think it is necessary. After all, the matter of marrying two people is not so great if it is so heavy or complex.

The reporter learned from the famous Wukesong wedding dress market in Beijing that the price of renting a wedding dress on the market is indeed much lower than that of buying.

Clerk 1: Our house is now priced at between 1,500 and almost 2,500 yuan.

Clerk 2: Our shop is relatively high in price/performance ratio, which is about 500 yuan.

And all-round Taobao, there are many imitation of big-name wedding shop. For example, the Vera Wang wedding dress that we said in the program today, on Taobao, a high copy of the most expensive price, also thousands of dollars. Moreover, the storekeeper guarantees: The quality of high imitation products is not conspicuous.