SANTARELLI 7 days of private customization

Giacomo Pasculli

An exquisitely fit formal dress and a casually laid-back posture, this is Giacomo Pasculli's first impression to the “Clothes Times” reporter. He is the head of the SANTARELLI brand interviewed by this reporter. Like most Italians, he is talkative and humorous, and the Italian gentleman's grace and occasional "little off-line" let reporters have a deep understanding of him and SANTARELLI.

He ridiculed himself as a trader who was “compared with ambiguity,” but what the reporter felt was his love of SANTARELLI. An introduction to the atlas and a few clothes, these are lifeless things, but with Giacomo Pasculli's eye-pleasing dance, these things seem to flutter up and down with his constantly changing gestures, a needlework for nearly 100 years. The scene appeared before the reporter.

Some advantages have not changed in the inheritance

SAN-TARELLI, like most Italian brands, is a family business. It originated in World War I in 1915, when Santarelli and Pasculli, the great grandfathers of his great grandfather, started in different locations in the Puglia (Puglia) region of southern Italy. It even includes the sale of fiber textile products on the market for physical goods. At the end of World War I, they opened their first store in Bari, the capital of Puglia. After World War II, Mitolo's grandmother opened a second shop. Mitolo was a skilled tailor, so in this shop, in addition to the sale of clothes, it also provided processing services.

In 1987, Mr. Santarelli founded a company. This is the predecessor of SANTARELLI founded in 1991. In just a few years, SANTARELLI has become a leader in the industry and is known worldwide. 70% of its products are sold outside of Italy.

Giacomo Pasculli told reporters: “SA-NTARELLI is a guest at many of the world's top shows, such as the Pitti Uomo Men's Wear Show. This is also our preferred way to open up the market, because face-to-face communication allows customers or partners to truly experience The beauty of SANTARELLI."

From the reporter's point of view, such an approach is a confident expression, because SANTARELLI does not rely on packaging and gimmicks to win, but wins over high-quality handmade products. The reporter’s idea was verified in the introduction behind Giacomo Pasculli.

He said that SANTARELLI is able to sell well all over the world, one of the biggest advantages is to be able to provide a wide range of fabrics for customers to choose. What makes SANTARELLI proud is that it not only has the exclusive rights to use Loro Piana products in Puglia and Basilicata, but also that SANTARELLI offers a variety of fabrics from famous brands, including Dormeuil and Ermenegildo Zegna ( Emmanuel Guido, Vitale Barberis, Scabal, Holland & Sherry, etc. Customers can choose to enjoy the caress of top cashmere, the temptation of high-end silk, or the velvety linen and fresh cotton. Such a suit can provide customers with an unparalleled sensory experience.

In addition, what has remained unchanged in many years of development is genuine handcrafting. SANTARELLI employees do not use mechanical equipment. Instead, they use tools such as scissors, chalk, a stapler, and a one-handed iron to keep the traditional sewing process. The essence.

Some advantages advance with the times in inheritance

Although the traditional charm is deep in the bone marrow, without the professional team of SANTARELLI, it is not enough to meet the elegant and demanding customer base. The tailors who make up this professional team are young, but they have many years of hard work experience. Their avant-garde and vitality are combined with the traditional manual craftsmanship that the brand adheres to, to produce fashionable products and adapt to a rapidly developing society. And growing customer base.

In addition, the SANTARELLI team is constantly experimenting with new fabric materials and advanced technologies in an attempt to cater to the tastes of customers in different countries, including China, the United States, Germany, the United Kingdom, France, and Russia.

Giacomo Pasculli told the "Clothes Times" reporter: "Although China, Russia, India and other countries are not the birthplaces of fashion, the high-quality men's garment industry has developed rapidly in these countries." SANTARELLI provided clothing sellers with A unique service: arrange an advisor and a professional tailor to go to a boutique or a point of sale and provide technical support to those who want to provide customized services to customers. Now, SANTARELLI is able to provide fast service to customers all over the world, starting from a tailor-made order via fax or e-mail to the customer, which takes only 2 weeks, and the additional premium can also be added. Production time is reduced to 7 days.

This approach has enabled more people to enjoy SANTARELLI's customized services. Giacomo Pasculli was interviewed by reporters the day before SANTARELLI brand held China's first show. He said: “Although tomorrow is China’s first show, we’ve long had many customers from China, and it’s they who made us realize that China The consumers are getting more and more tasteful, and many people's eyes have shifted from brand names to quality, so we are looking forward to the Chinese market."

Giacomo Pasculli said frankly that he was still nervous, but he was full of confidence in his future development because he believed that the biggest enemy was himself. As long as he constantly surpassed himself, the rest of the competitors were not scared. Moreover, he wanted to meet more Chinese friends through this first show, including excellent media, and hoped to find reliable partners in China through the help of friends.

Brand TIPS

Brand Name:SANTARELLI

Established: 1991

Location: Italy

Brand positioning: high-end private custom brand

Product price: set the most competitive price according to the order details