Shenzhen Evening News editor room "Shenzhen is still to see" Shenzhen Top Ten apparel brand Star Power Interview Pink Blue wardrobe Fashion Chairman Li Feiyue clothing, fashion and art highly integrated, creating a new model of profitability.

粉蓝-bblluuee

As China's women's capital and China's men's fashion landmark, Shenzhen has been given a youth, fashion, open, fantastic and other bright light. And the creators of these lights, such as Xia Guoxin, chairman of Song Lixi, Li Feiyue, chairman of Fenlan Blue wardrobe, and Wu Suiping, founder of Ma Tienuu, are themselves extraordinary luminaries. They are fashion signals for the city to take off and are also ideal for individuals in the city.

When the Shenzhen Garment Industry Association set up 20 years of extraordinary nodes, we and the Association in particular planning the "Shenzhen is still to see: Shenzhen Top Ten apparel brand Star Power Series Interview," with a view to readers about a clothing dream belongs to cities and individuals , Fashion dream, artistic dream.

粉蓝衣橱:在全球行走中闯出“先锋路”

Clothing dream - piano teacher to change the time to make waves with children

Shenzhen Evening News: We are very curious about your career restructuring, what's behind this cross-border story?

Li Feiyue: I am a native of Hunan, was born in Changde and grew up in Changsha. After eight years as a piano teacher, and later part-time Hunan Radio and TV station host. During the moderator's frequent contact with the clothing sponsor, I realized that I should be a costumer. At the age of 29, I switched to studying apparel design and selling apparel. 36-year-old came to Shenzhen venture, has created the women's brand: pink blue, pink blue wardrobe, BBLLUUEE.

粉蓝衣橱:在全球行走中闯出“先锋路”

Shenzhen Evening News: Why do you come to Shenzhen to start it? Entrepreneurship to impress you the most is what?

Li Feiyue: Do you still remember the SARS in 2003? That year I was looking for entrepreneurial opportunities across the country, but the blow and panic brought by atypical pneumonia so that clothing shows across the country can not afford to do that only Shenzhen in the year to run clothing show up, but also very successful, At that time, I was especially touched and decided to choose Shenzhen as an entrepreneurial city.

What impressed me most is a setback that took place in 2006. That year I started my own clothing company in Shenzhen, just met the adjustment of industrial policy in Shenzhen, the apparel industry was to be "transferred" in the industry, in this environment, we experienced the pain of early days, but in the end Or persevered.

Artistic Dreams - the perfect combination of fashion and musicals

Shenzhen Evening News: pink blue wardrobe to smooth and rapid development, the middle of the driving force is what?

Li Feiyue: Just created pink blue brand, our strategy is: to seize the consumer's eye with color, with the price to seize the market. So in the early stages of the creation of the Pink Blue brand, many of our garments used high-saturation colors at a relatively low price. With this strategy, the market share of Pink Blue has rapidly risen.

After making the first pot of gold, pink blue began to consider restructuring and upgrading. Because I used to be a piano teacher, I always wanted to combine art with clothing. In the past two years, we have tried many things, such as our first fashion musical and flower shop. In these two years, in addition to participating in the International Fashion Weeks such as London and New York with the City Apparel Industry Association, we have also repeatedly traveled to and from Europe, the United States, South Korea and Japan to broaden our international horizons and find partners. In the global walk, we continue to learn, absorb the international counterparts product development and management philosophy, combined with our own cultural and artistic precipitation, enhance the brand height, to achieve brand upgrades.

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