How Older Companies Deal With Online Shopping Craze

With the boom of Taobao promotion, Tmall's double 11-sales sales report believes that many companies are jealous and see the industry's new development in the future, namely online shopping is the focus of future development.

This time Tmall's Double 11 promotion has joined many big-name companies. With the reduction of prices and the attractiveness of the real brands, it has made its popularity hot. With its promotion, many websites have promoted the sales so that consumers can be described as full of rewards.

However, this kind of performance has become a hurry for some traditional brand companies. Once the store's glory is fading, and the convenience of the network makes consumers more willing to shop online.

In fact, in Xiao Bian's view, this is a trend of social development. Today, the acceleration of pace allows consumers to prefer a quicker lifestyle. Older companies can only use this to seek future development. Although veteran companies lack experience in e-commerce, the weakness will no longer be evident with the help of the original brand benefits and the help of today’s internet platform.

The recent development in this area has obviously changed the traditional brand of Seven Wolves. They saw the insufficiency of their own brand, used different methods on different network platforms, and properly handled the relationship with the online platform. Revenue was RMB 76 million, a year-on-year increase of 137.5%. This data clearly shows the correctness and appropriateness of its operating policies.

Xiao Bian believes that traditional brands have their cumulative effects and popularity. If they are properly changed and combined with the network, they will usher in a new spring of development, bringing benefits to their brands and online platforms.