YOHO!: Reviving SPLITMAN with a Strong Return to 16 Spring New Products

A few days ago, an article entitled "Awakening with 739 days of debt repayment, with nine years from the fast runner-up into a poor man, but how do I feel so handsome? The article makes the wake back to people's perspective. Some people ask, from the time of debut in 2007 to the present, is it a waste of precious life? He himself should not agree with this statement: to issue records, make original music, host awards, attend commercial performances, participate in public welfare activities, and launch personal fashion brand with YOHO!Buy, the largest e-commerce platform in China. SPLITMAN, to be honest, it was a moment to wake up.

For the revival, cross-border cooperation with YOHO! Group in 2014 was a breakthrough. With the joint efforts of both parties, Wake up launched its own fashion brand - SPLITMAN. SPLITMAN means "splitting people." Its brand philosophy is just like a brand name, full of contradictions and collisions. The brand takes the traditional fashion as its main orientation and integrates various trend elements such as music, sports, and joints. By perceiving the true nature of Allen Su, “Break Brother”, the private corner of the brand that is awakening is decrypted.

As of today, SPLITMAN has released a total of five quarters of goods, covering T-shirts, shirts, sweaters, jackets, sweaters, cotton, shorts, trousers, leggings, caps and other line items. At the same time, the brand style is more and more clear, more and more wake up their own taste, "crack people" taste, but also to those who like to wake up, more than a way to understand him.

(SPLITMAN box logo Printed Sleeve Hooded Sweater YOHO!Buy Available Now)

Recently, SPLITMAN released a new Lookbook in the spring of 2016. The theme of the season is “Scepticism” and the Chinese translation is “skepticism”. It aims to tell people to be a person who has a critical spirit, not a person. This is exactly the original intention of SPLITMAN - constantly exploring the unknown and doing clothing with self spirit. The designer has been inspired by the movie director Krzysztof Kieslowski's "Blue, White, and Red Trilogy" series of films. The overall continuation of the simple, sporty and hip-hop style of clothing, joined the City and Star elements of a single product, but also reflects the brand secret private The corner of the kernel.

(SPLITMAN baseball jacket and half-zipper hooded jacket YOHO!Buy available in stock)

Wake up has a strong heart and a rich spiritual core, present in the brand, but also always amazing. SPLITMAN has been on the line for less than two years and has received so many consumers at home and abroad. Wake up that clothing and music are all ways of expressing oneself. He hopes everyone can persist in doing what they like and live what they like.