Wickerworks: A New Product Style Should Be Designed in Response to Exchange Rate Fluctuations

In recent days, the exchange rate has continued to rise. In the middle of the previous month, for example, the middle price of the inter-bank market exchange rate was 1 US dollar against ***6.6497 yuan, again setting a new high since the exchange reform in 2005.

The fluctuation of exchange rate is directly related to foreign trade. The confusing short-term change is expected to allow the export-oriented entrepreneurs of Liubian to rack their brains and stabilize their meager profit margins. The exchange rate issue has become a major concern of the company.

Corporate orders are cautious. As the economy picks up, business orders are getting more and more, but due to factors such as exchange rate fluctuations, foreign trade companies take orders with caution.

According to a recent survey conducted by the foreign trade department, many foreign trade companies are cautious about receiving orders due to fluctuations in exchange rates and rising raw material costs. Short bills, small bills and quick bills have become the main method for many companies in Taizhou to take orders. Some companies have also converted large one-year bills into small monthly exports to avoid the risk of exchange rate changes.

In the just-concluded 108th Canton Fair, many merchants' orders generally required delivery within 3 months after the order was placed, and some orders were delivered after one month. Exhibitors predict that short orders and urgent orders will continue to increase in the coming months. Another reason why they did not dare to accept long-term orders is that enterprises generally feel that it is difficult to recruit workers. The factory cannot guarantee on-time delivery, and it is naturally difficult to guarantee the performance of long-term contracts.

Changing foreign exchange growth mode, exchange rate fluctuations, rising raw material prices, and recruitment difficulties... What should companies do in the face of the current complicated foreign trade situation?

Innovation is to win the kingship. Liubian export enterprises must actively change the growth mode of foreign trade, increase the intensity of independent design and research, independent brands, and self-built channels, increase the added value of exports, and tap new growth points. At the same time, enterprises must compile new varieties and design new styles. Not only must they be treated as a kind of daily necessities, but they should also regard it as a kind of handicraft and have the potential for greater appreciation. They must require product styling to be beautiful and unique.