Recently, Hangzhou Building, children's shopping centers are busy adjusting, in order to introduce more luxury children's clothing space. "In the first half of this year, just FENDI, Roberto Cavalli two get, but also won the two Korean high-end children's clothing brand Bean pole and French cat, than the current clothing children's clothing at a higher level." Children's mall officials said the second half Will be transferred to two new luxury children's clothing and four luxury shoes, HUGO BOSS and Bonpoint are well-known brands, which is the top children's clothing in Europe, the celebrity circle has many fans. Tod "S, POLO, DKNY, GUESS and other children's shoes will also be presented in a combination of store style, different styles of luxury children's clothing brand Burberry If you count before the Burberry Building in Hangzhou, Armani Junior, Dior, FERRE, Diesel, Kenzo, Mikihouse and other brands, plans to introduce the hogan luxury children's shoes, as well as the luxury children's store opened in Vientiane City, Gucci Lakeside boutique flagship store children's clothing, estimated more than 20 luxury children's clothing to Hangzhou to grab business. Sales encountered consumer 5 Million -6 million guests "weird" "Last year at this time, Sales received a 60,000 yuan consumer orders are rare, and now it has become commonplace. Hangzhou Building, said the children's mall manager. Take Burberry children's clothing, a pair of shoes about 1,500 yuan, about 2,000 yuan in the windbreaker, such a price for many guests is considered more common, "they all feel cheaper, at least than Burberry Adult counter to affordable 1/3. Staff said the price of summer is fairly cheap, winter orders are basically on the million, Mikihouse a down jacket on the 6,000 yuan or more, if coupled with sweaters, pants, shoes, etc., almost to nearly 20,000 yuan. Today, luxury children's shoes can not wait to enter, like Tod's children's shoes, is the "miniature version of Peas shoes, priced at 1000-2000 yuan. It is said that the introduction of Hogan luxury children's shoes are more expensive, board shoes in 2000 yuan, boots in 3000-4000 yuan. "A buggy is 20,000 yuan, the cheapest imported bed is 4,000 yuan, does not include mattresses, quilts, pillows and mosquito nets and the like, there are many customers buy a cradle bed and an imported bed , So that more than million in. "Staff said that the price of children's shopping malls are also rising in the process, mostly pulled by luxury goods. No. 1 once pushed to the "side by side station" In the last adjustment, the ivory that had been in the side cabinet was quietly moved to the island, while the Babu beans have been in the children's mall do anything they want performance is gradually declining, Previously often take the top spot for children's shopping malls, and now No. 1 Nakajima is also not on the list. Moms who bought Babu beans know that a few years ago Babu beans never attended the event, and occasionally took part in a "full 400 yuan minus 160 yuan". The sales would have been so good that the clothes in the counter would all be sold out. Like the model's body will be stripped of light. "In the past two years, children's clothes are constantly changing, and Babu beans are less attractive to guests." Insiders said. According to data from Hangzhou Children's Shopping Center, Armani posted a 34% YoY increase in January-March this year, Mikihouse increased 47% and Burberry increased 144%. The original running brand declined at a rate of 10%. On the one hand, the market for luxury children's clothing is rapidly emerging. On the other hand, children's clothing with high price tags such as H & M and ZARA is also becoming more and more popular with high performance-price ratio. The discount season is the most important reason why mothers like them, and they compete for discounts and promotions Children's clothing market share is facing new challenges. Luxury children's wear so good? I am afraid that the "rich three generations," why luxury children's clothing will suddenly blossom over the past two years, I am afraid the root cause of "three generations of wealth." The department store people are most concerned about the age group of customers, children before the age of 22, 22-28 years of age of marriage, married and have children after the age of 28, these stages of life will subtly change the department store brand Structure, while the children of China's third baby boom will become the new "core group" of children born between 1985 and 1991. Many of these children were originally "rich second generation", and their children turned out to be "rich three generations." "To spend part of the luxury children's clothing are rich second generation, its own condition is superior, adults consume luxury, will naturally buy luxury children's clothing, while the other part is the success of entrepreneurship, substantial improvement in living conditions of the crowd, they Also in the pursuit of a brand and self-identity process, there will be conscious to provide the best material for children. "Analysis of the industry. If in 2010 before the "June Day", Hangzhou Building Sales (sales) is also a consumption of yuan to buy children's clothing, children's products is very rare, then one year later, and then encountered Spending yuan of guests have felt uncommon, "weird". This year's time, luxury children's clothing quietly expansion position, not only in the luxury brand flagship store unique venues, but also set up a collection shop or independent store, the performance growth in more than double digits, or even double, the former department store It seems that more and more brands understand that "small" kids will have "big" businesses.

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