Ben Wang reported on November 12 that at the London Olympics held last year, the shoes worn by the British delegation caught the attention of the public. Senior fashion enthusiasts recognized at a glance that it was a British brand Loake. Thus, Loake and other British wind brands have entered the eyes of many Chinese people; and this year, there is news that the British classic brand IGX will fully enter the Chinese market at the end of the year. Some senior figures in the fashion industry estimate that the new wave of British fashion will likely rise in China.

Below, we recommend three classic British footwear brands for British fashion footwear enthusiasts.

Loake: Handmade Royal Handmade Shoes

Loake is not simply a shoe worn by the British delegation as the opening ceremony of the Olympics. It is also the Queen's designated Queen's shoes.

In 1880, the Loake family of Thomas, John and William opened their first factory in the British shoemaking center Northamptonshire in England. Loake was born. For a long time, the Loake family has been engaged in the manufacture of men's shoes by hand. It has been more than 130 years old.

Loake leather shoes use the world's finest leather as raw material, through strict selection before processing to ensure that raw materials without any flaws. Each pair of shoes has 50 parts that go through up to 200 processes and each process is strictly monitored. The entire process of making a pair of Lowell leather shoes with a Goodyear leather structure takes up to eight weeks. Loake leather shoes, a collection of hand-made shoes that embody a large amount of time and extraordinary craftsmanship, are synonymous with elegance, comfort and durability, and are also the shoes of choice for high-end business people from all over the world.

GOLA: Ancient brand with both fashion and sports

Gola is a British “Old Timepiece” that produced the world’s first hand-stitched leather handmade soccer shoes. It has actually come to China for some time, but it may not be known to the Chinese public because of the lack of publicity and the limited variety of goods. However, GOLA has many supporters in Hong Kong and Japan, which are particularly sensitive to trends.

On May 22, 1905, Gola produced the first pair of all-handmade leather soccer shoes. During World War II, Gola became the manufacturer of British military boots, which shows its high quality and status. In 1965, the famous football team Liverpool demanded that Gola sponsor their equipment. Later, even more athletes who won world championships and top teams such as Liverpool and Manchester United were wearing Gola's success. The stylish design and the amazing quality make Gola have the support of many superstars and celebrities. By the 1970s in Europe, GOLA was a household name.

Innovation has always been the goal of GOLA. In addition to the popular style that has always been at the forefront, the application of high technology in recent years has furthered Gola's ideal of perfect integration of ergonomics and aesthetics.

IGX: England's "Football Fashion"

If Loake is a model of British business shoes, Gola is a combination of sports and fashion, then IGX is a classic British fashion footwear. Moreover, IGX is more diversified than Loake and Gola.

Although IGX was founded in 1956, it has a long history. Back more than 300 years ago, Griffith Family, the IGX founder Ian Griffith (Ian Griffiths X), was engaged in customizing costumes, dresses, and shoes for the nobility.

In the 1950s, the young Ian Griffith X as an avant-garde painter embraced the pursuit of personal artistic achievement and came to Liverpool from North Lanarkshire in Scotland. At that time, Liverpool was the original birthplace of British rock culture and pop culture. Painters, musicians and designers rushed from far away. In this artistic “European Capital of Culture”, the hand-painted shoes known as “Football Fashion” were born in the hands of Ian GriffithX and were quickly accepted and proclaimed by the art community.

Today, IGX, as a brand with 300 years of traceable history, is still at the forefront of fashion. While adhering to the traditional Scottish fashion, IGX also reflects the other side of British culture and British fashion: smart, jump, and full of IanGriffithX personal style and idealistic atmosphere.

Although IGX's fashion territory has expanded to fashion, accessories and even the media today, "Footwear Fashion" is still the hallmark of IGX. Constant exploration and breakthrough in design have made IGX always occupy an important position in the European fashion industry. (Cooperative Media: Garment Collocation)

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