The gift industry concentrated assault "created in China"

From October 21st to 24th, "The 18th China (Shenzhen) International Toys and Gifts Fair" sat in the Shenzhen Convention and Exhibition Center. In the 100,000 square meters of theme pavilions, we welcomed many fronts from the textile, home appliances and other light industries. Nearly 3,000 companies will carry a number of first-time new products.

Grab the gift market at the end of the year and encourage independent innovation as the largest gift exhibition in the country. The Shenzhen Autumn Gift Show is a publishing platform for the cross-year fashion trends. Many new year gifts will emerge, not only innovations in categories and styles, but also represent the next Annual gift trends. However, for a long time, the “three non-existent” status of “no technology innovation and transformation capability, no product design and R&D advantages, and no brand with independent intellectual property rights” is a flaw in domestic gift companies.

With the promotion of this year's "Shanghai World Expo," many domestic gift companies have increased their R&D and design efforts. The World Expo licensed products have 29 categories and more than 16,000 products. In the process of resisting the crisis, domestic gift companies not only actively explored domestic and overseas emerging markets, but also raised the importance of independent brands and innovations to an unprecedented height. Then the post-World Expo effect will still inspire the gift industry to seek more breakthroughs.

Nowadays, independent innovation in the gift industry has been significantly enhanced over previous years. Shenzhen Gifts Exhibition, with years of accumulated experience, gives full play to the advantages of resource integration, and provides upgrade services in areas of concern to companies such as channel development, brand display, and design and R&D, and encourages exhibitors to intensify their innovation and brand influence.

Focusing on the protection of intellectual property rights, many new products are assured of starting. Innovation and branding have always been two major weaknesses in the transition from manufacturing to manufacturing in China. However, the industry needs continuous development. Only by mastering the hardware of production technologies and materials can we create independent innovation and brands. The soft value system is expected to achieve the "Creation in China" transformation.

At this year's Gift Fair, many exhibitors brought their own new designs. Tiancai Hexuan takes the Millennium Baoyu as its carrier, and the Universiade UU made of mosaics, indented glazes and cloisonne enamels is not only young and fashionable, but also inherits the profound heritage of Chinese classical culture; Wanhua Electronics independently developed the world’s first Bluetooth Super Disk PowerDisk MP3 metal watch, won the ICT Boutique Invention Award, Shenzhou VI space carrying brand and other honors; Bahong Electronics will combine traditional fine ceramics and practical small appliances, developed a new personality of the ceramic soya-bean milk machine.

In order to encourage exhibitors to innovate independently and bring more new products for launch, the organizers implemented active intellectual property rights protection measures, conducted qualification examinations for participating companies, refused to participate in products suspected of being infringed, and stimulated their enthusiasm for publishing original products. At the same time, the Shenzhen Gifts Fair has an intellectual property protection office on the spot, and a full-time lawyer collaborates with the organizers to handle intellectual property disputes.

According to reports, the exhibition site will also launch the gift fashion trends conference, industry awards selection, open the Pearl River Delta free viewing and other services, in the four-day exhibition, is expected to usher in 120,000 buyers at home and abroad to appreciate the new style.