[China Glass Network] The first-line sales in the market is a relatively difficult position in the enterprise. In most cases, the sales staff are busy developing new customers every day, maintaining old customers, visiting homes, and going down the market. Not only are they often blinded and closed for a month. It may not be a task, resulting in physical and mental fatigue. Therefore, many people are reluctant to do marketing work, or have an incorrect attitude, so that the sales staff who are now suffering from the company are not available, the sales staff also complain, very hard but earn very little. In fact, the front line of the market is not like the hell of many people. It is the hell of the individual. Here, the Whampoa Military Academy, the senior manager of the company, is the senior manager of many well-known enterprises and even the business owner.

Marketing is a kind of practice. Although it contains scientific factors, it is not a theoretical science. Therefore, marketing must be studied in practice, and not a specialist or graduate student can do marketing work. The marketing professional classroom is in the market, not in the school or office. Only by slowly accumulating experience in the market to find the market feeling can we further move to higher positions and operate the market solely on the theory learned by the school. The odds are almost zero. I always thought that if you want to have excellent ability, be a senior manager of a company or do a big job in the workplace, you must first pass the baptism and exercise of this market, even if you do not have this opportunity, you should create this opportunity. I often recommend that some senior managers and even bosses who have no market experience can go back to the grassroots market to learn and find a real market feeling. This kind of work experience is really very rare and necessary. But unfortunately, many market sales people have been stuck in this position and stage, and their income and ability have not improved significantly. It is more regrettable that they will be abandoned halfway through setbacks. This is a pity. The main reason for failure and giving up is that there is no determination and endurance, nor the value and bright prospects of this job. In addition, as a salesperson should have certain sales skills and basic qualities, then what kind of quality should a salesperson have? The author believes that there are five items as follows:

1. Perseverance: 99°C+1°C is boiling water, but many people are often defeated. When they try to reach 80%, 90% or even 99%, they give up. In fact, they are only one step away from success. At this time, it is to see who can persist. Later, who is more persistent. When you want to give up, think about it: others have to give up at this time, and if you stick to it, you will surpass others and succeed. This kind of thinking in the sports world has made countless world champions, and in the field of market sales, persistence is one of the qualities that a salesperson should have first.

2. Confidence: Confidence is something that everyone has, and it is easier for everyone to lose. Confidence is even more important for a salesperson who walks in the difficult and sinister market. If you don't have confidence in yourself or the products you sell, can you expect customers to trust you and your products? Before you can convince a customer, first convince yourself, otherwise the result can only be a failure.

3. Enthusiasm: If a salesperson does not have a passion for work, he can basically conclude that 100% of the results will end in failure. Because market development is not only a simple rational persuasion, but also a kind of appeal, the sales staff will infect their customers with high sentiment, which is very helpful for reaching a deal. On the contrary, there is no enthusiasm for work, just to make this job a hard work, face-to-face or tired, these negative emotions will also be transmitted to customers.

4, keen sense of smell: when communicating with customers only judge from the reaction of the customer's surface, often the correct rate is very low, and the probability of success is naturally low. It is necessary to hear the voice of the customer and discover the true intentions and ideas behind the customer's surface. The key to success is here. This requires the ability to gain insight into the details and reverse thinking.

5, continuous learning: the current society is not just relying on physical strength to make money. Some sales people believe that to improve performance is to rely on two legs, in fact, the result of this idea is that such sales staff can only rely on double It’s hard to have a chance to improve your position without earning a lot of hard money.

And a salesperson should continue to learn, in addition to learning industry-related knowledge, but also must draw on comprehensive new knowledge, new information, and keep pace with the times. In fact, many times the key to a business success is not only by hard work and professional knowledge, but sometimes it is often a comprehensive knowledge to help you.

If you have these qualities or are working hard to the standards mentioned above, and are determined to make a turn in this position, please refer to the following 10 tips. These ways of thinking and skills can help salespeople increase sales.

1. Know yourself and know each other.

Be prepared before visiting customers, mainly including understanding all the information that the other party is as detailed as possible, and then carefully analyzing, summarizing the content of the concise expression, the questions the other party may ask and how to answer them. Also consider what to do if the person in charge of the other party is not there? What should I do if I call the voicemail and fax? What should the other party do? The more adequately you can consider the situation that may occur, the more you can grasp the initiative in communication. The chances of success are also increased.

2, want to take it, first give it

In the Tao Te Ching, Lao Tzu said: "The more you are with yourself, the more you give yourself, the more you want to earn money from your customers. The result is that you can't earn more." In fact, we should not rush to sell to customers. At this time, we must change our thinking and cut in from the perspective of helping customers solve their problems. The results will be very different. We will study the customer's information before visiting customers and find out that the customer has problems and wants to get it. Or you want to solve the problem, you can also listen carefully in the communication, find out the customer's concern, care and trouble, etc., as much as possible to solve the problem, such as providing customers with some information, suggestions and other concerns. You don't have to and can't solve the problem all at all, but as long as you can help a little, or even help you to be a sincere listener, you have created more or less value for your customers. Your goodwill will also increase, and it will be much easier to talk about your business.

3, with è¿‚ straight, the curve goes forward

German strategist Von Crowe Witz said: "There is often a roundabout, more tortuous road is a shortcut to achieve the goal." Marketing is also the case, the more direct approach is often more stupid, less effective. Direct customer sales, the success rate is very low, if the chances of success with more than a few bends will be significantly improved, such as when communicating with customers, do not rush to say what they want to say, because the customer wants to listen and you want to say never Similarly, it is more sensible to let customers generate interest at this time. It can be said that some topics of interest to customers or topics that are relevant to the business and can bring benefits to customers, and then to bring the topic to you after eliminating the sense of strangeness Purpose, and appropriate questions will also stimulate the interest of customers, and at the same time, you can learn more about customer information. Some key big customers are more strategically moving forward. You can even talk about your business before the first few contacts. Just connect with them and solve problems for your customers as much as possible. We humans have a common characteristic: when a stranger has the purpose of interest to contact another person, the other person will instinctively exclude. If the person does not have personal purpose to associate with him or even help the other party, then the other party will be very Willing to accept. When you become a friend, it is much easier to talk about business, and the other party will even help each other like helping a friend.

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