Fashion Clothing,Women Sweater,Sun-Top Sweater Men Sweater,Summer Sweater,Women Sweater Co., Ltd. , http://www.men-sweater.com
Qi Qi brand was established in 1996 in the fashion capital of Hong Kong, Hong Kong Beiqi International Group Co., Ltd. and Xiamen Yuan Beiqi Clothing Co., Ltd. to create a fashion boutique women's brand. After more than 10 years of accumulation and precipitation, Qi Qi people in Hong Kong headquarters to absorb the advanced international business philosophy, and their own tireless hard work and efforts, has grown to have three fixed production and processing bases, and more than a dozen sentinel processing Production plant. In the beautiful Egret Island has two more than 500 square meters set design, marketing, planning, logistics as one of the modern office space. Brand network advantage 1). Sales offices a. Business area: store area in: 40-100 square counters shopping mall area: 35-60 square feet. b. decoration display: Qi Qi will be based on the actual situation of the store, providing decoration display planning. c. people flow: the bustling commercial streets and shopping malls, suitable for brand management, the company will send people to conduct field trips. d. Market Competitiveness: Qiqi brand will do a detailed market analysis of the local situation. 2) staff a. Sales staff: affinity, feel good to the garment, the image is better. b. Training and Education: A series of education and training programs, including new recruits and managers, and a comprehensive training program will be provided on a quarterly basis for sales professionals' products, display, sales and service. c. Complete training plan: implement the manager system, conduct effective assessment every six months, increase the manager's management skills and responsibilities, and improve the stability of the staff in the store.) 3) Marketing plan a. Business plan: proposed at the beginning of each year In the current year, the market's operating plan included external economic factors, which helped to stabilize the franchise growth with its internal business focus. b. Marketing Plan: At the beginning of each year, the annual marketing plan for the current year, the marketing plan for the market, and the consumer habits and product trends shall be set forth. The marketing plan to be implemented at each time point shall be formulated. 4). Commodity Strategy a. In each quarter, we should carry out the style adjustment strategy and strictly review whether the existing styles have sales value. If not, we should launch new styles as soon as possible so as to enhance the acceptance of consumers. b. The new style: grasp the market information, we can grasp the pulse of the market, intentions through various channels for the trend of information, leading to the introduction of the best-selling new. c. Designing product changes: Innovations based on the actual product quality and style, so that consumers appreciate the intentions of Qi Qi brand team, we will uphold the perfect brand, smart consumer-oriented, product development design. 5) Market strategy Adhere to customer-oriented, improve product quality, and in the country to establish a huge terminal sales network, focusing on market management and services, and continuously improve consumer satisfaction.