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"Taking the brand as the goal", Guangzhou Pure Children's Garments Co., Ltd. (hereinafter referred to as "Pure-cowboy") has explicitly included the brand building in the company's strategic guideline. Pure cowboy believes that the core of the company's future development lies in the development of the brand, as long as the market brand up, then create a mainstream, assertive urban fashion jeans brand is a matter of course. Brand first, cowboy culture is known as the Tao, the birth of jeans dating back more than one hundred years ago, during this period the jeans brands are springing up all over. Young pure cowboy want to grow rapidly in the competition of many cowboy brands, we must firmly grasp the magic weapon is one of the right positioning. Pure cowboy seize the East market, product positioning in the high-end, the main consumer targeted at 18 to 38-year-old consumers, qualitative research shows that this group is particularly in love with denim clothing, because the fit of denim clothing to They bring unparalleled comfort. Pure cowboy since its inception that day, has always been adhering to the ever-changing fashion, self-confidence and freedom of cowboy spirit. Inherit the cowboy culture, with its not floating decent fashion elements and passion for innovation, to create their own cowboy brand and struggle. Pure jeans in addition to the main jeans, there are belts, wallets, jeans and apparel and other peripheral products, and even related to the concept of cowboy - pure cowboy that pure cowboy do not just jeans sales, but also self-confidence, Sexy, independent, free new generation of young culture. Customer Focus, Product Quality As a company focusing on the brand image, its quality, value and innovative spirit are of course important. However, the pure cowboy is a chain business and needs more honest management. "Brand sharing, brilliant to create, to all customer-centric, with the advantage to win the trust of customers" is a pure cowboy's business philosophy. To achieve this concept, pure denim pay close attention to service, product quality, to November 2009, pure cowboy established a sound management mechanism and a sound management system so that pure cowboy no matter from the brand image, product quality, Quality of service have reached a high profile, high awareness, high reputation, high impact of the height. In strategic sales, pure cowboy professional planning team tailored sales programs for the dealership, and track the implementation of the full details of each; in the product, by the top designers in Korea to build their own way, against Asians tall enough, double Legs are not enough slender, shoulders not enough soaring characteristics, the use of 3D three-dimensional stretch body shape, straight type legs, abdomen, hidden defects, beautify the body, the design reflects the human taste; children in service, An independent marketing department, from the weekdays of the store sales, post-service, etc., all pure cowboy are striving to be meticulous, to send specialized sales elite, the market under the supervision of the shop for business training. In addition, pure denim jeans in addition to ensuring regular updates layout, but also continue to expand the production base, scientific pipeline technology to ensure that the growing supply of goods. In short, the pure cowboy in order to achieve the "maximum advantage to meet customer needs," do not spare no effort to improve the structure from all aspects, for investors to build first-class personal business platform, intentions to create a so that investors from the inner trust of the cowboy chain brand . Pure cowboy, will always pursue, seek the best service, never satisfied, endless endless efforts, is committed to a mainstream, publicity fashion jeans chain brand. Pure cowboy is located in Guangzhou: Guangzhou Tianhe Zhongshan Road No. 8 Tianhe Commercial Building, 11th floor