Practical standards and principles of clothing display

1. Reasonable and harmonious

The channel planning of the clothing store should be scientific and reasonable. The display of shelves and other props should be consistent with the shopping habits and ergonomics of the customers. The division of various clothing areas should be consistent with the promotion and marketing strategies of the brand. At the same time, it is necessary to achieve a sense of rhythm and color in the clothing display, and to harmonize the overall style within and outside the store.

2. Neat and standardized

First of all, the clothing store should be kept clean, clean and clean, with no dust on the clothes racks, flat stacking of goods, smooth lighting, and bright lighting, which can give customers a good shopping environment. The specification of the clothing store is the division of the store area. The size of the shelves, the display, folding, and sample production of the clothes can be performed in accordance with the various clothing brands or conventional standards.

3. Stylish and unique

In modern society, clothing is a fashion product. Whether it is fashion or home wear, they are all branded with fashion. The display of clothing stores is no exception. The clothing display in the clothing store should have a sense of fashion, so that customers can clearly understand the main product, the main push color, and obtain fashion information from the display of the clothing store. In addition, clothing display should form a unique brand culture of the clothing store itself, so that the entire clothing store has its own unique style and personality from the design of the window, the display of the clothing, and the style of the display.

The display work of a clothing store can only achieve a good display effect if it is done according to the above three criteria. With the strengthening of the brand awareness of domestic clothing companies, display is gradually being valued by brand enterprises. It is a goal that we continue to work hard and explore that we must truly integrate the display into the brand planning, allow the display to interact with the brand, and establish an exhibition with brand features.

Different positioning, the way goods are displayed will naturally be different. Such as desktop display. If it is a popular brand that earns profits on the basis of running volume, a lot of clothes should be neatly placed on the desktop, which will give customers the feeling of shopping, which is also very consistent with the habit of the public to buy clothes; if it is a mid-range fashion brand The number of garments displayed on the desktop will be greatly reduced, and it is often possible to display a few sets of garments, tops, pants, and jewelry with a brand style. This will attract fashion-oriented consumer groups to take a look at the store; if it is to take the high-end route Clothing brands, learn from those big international brands, often only one piece of clothing is displayed on the desktop. This clothing must not only be displayed on an incline but also be placed in a glass cabinet, so customers can't easily touch it.

Especially in large clothing markets and stores, good access settings can definitely increase your sales. The principle is to make customers "easy to get out."

The principle of making it easy for customers to enter the store is very simple. Many bosses understand that the access should be smooth. But how to retain customers?

Luo said that first of all, it is necessary to make the roads in the store unreasonable. It should be like a maze, allowing customers to turn around and not turn around. The common method is to set up several “Nakajima” in the store, which is often represented by folding frames. The longer the customers are wandering around, the more likely they are to buy, the more outside customers see more people inside and they are more willing to enter. Followed by a seating area, also set a sofa and the like. Customers are very tired to go shopping. Sitting on the sofa waiting for a friend is an opportunity to increase sales.

The first is the choice of main colors for decoration. Luo said that the most "stupid" way is to choose black, white and gray. This kind of main color will not take away the style of the clothing. After all, the clothing store does not sell decoration.

After the decoration style is set, it is the choice of pillars, plungers, compartments, and desktops. These things are used to hang clothes, and it is also important to choose them well. Mr. Luo believes that painted glass is a good material that is inexpensive, even if it is a big name, it will be applied. The principle is to meet the brand style and positioning, do not grab the limelight of the clothing.

It is light again. Luo said that for a clothing store, the electricity consumed by lighting is indeed very high, but if you want to make a good sales performance, this money can not save. He once visited a newly opened clothing market in Jiaxing and found that many businesses do not use light. He said that people are a kind of phototactic animal, where light can naturally attract the eye, but the light must rely on darkness. This is the technique of lighting.

The last thing to say is how to dress. Mr. Luo said that there are many tips. Let us talk about a few simple principles.

1. In order to achieve overall harmony, whether it is a frontal display or a side suspension, it is generally required to be shallow and deep to the left, which is in line with the habit of people viewing things from left to right.

2. Clothes, pants to show with. For example, clothing is displayed on the front of a wall. Many businesses like to dress on top and pants down, thinking that this is logical. actually not. Alternating clothes can increase the beauty of the clothing. Bosses may wish to try, from top to bottom on the left for pants, clothing, trousers; in the middle for clothing, pants, clothing; on the right for pants, clothing, pants. This mix not only looks good, but also reflects your grade.

3. The same wall, the color is not as rich as possible, and some shops like to classify the same color of clothing placed on sales can not play a catalytic role. The key is to use color groups. For example, with the classic mix of red, white, and blue, you can use these three colors as the main colors on one wall and place them in a reciprocal manner, which is both beautiful and tidy. Another example is the use of complementary colors, yellow and blue together, red and green together ... this color match can definitely attract the eye's attention. In order to make the color appear more neat and clean, you may wish to use some lining, crossover and other display methods, the effect will be very good.

4. The combination of points, lines, and faces. In fact, the principles of apparel display and other visual arts are the same. Point refers to one piece of clothing; the line refers to a variety of tools hanging clothes; face refers to the entire wall.