Excellent purchase introduces light luxury brands

April 1 news, excellent shopping mall fashion (hereinafter referred to as "excellent") formally introduced the United States light luxury fashion brand dkny jeans. This is another international big name that has been introduced by excellent purchase following the brands such as a/x, ck jeans, guess, it, nautica, jeep.

Wang Enbin, Director of Outsourcing PR, said: “In 2014, the company will continue to introduce more exclusive first- and second-tier international brands to bring more surprises to customers with more fashionable models and more competitive discounts.”

Dkny jeans is a subsidiary brand of dkny, a luxury brand in the United States. It showcases the atmosphere of high-end atmosphere in a more avant-garde and more casual style. Its fashionable casual style is very popular among young people nowadays. The arrival of dkny jeans further enriched the excellent fashion brands. Future purchases will continue to be introduced through the way of selling goods, introducing the rare fashion big brands in the domestic e-commerce market so that domestic users can enjoy even more surprising prices.

For domestic consumers, while focusing on light luxury and high-end fashion brands, they are also concerned about the prices and discounts of these big names. You can better control the style and price of your products by selling independently.

Take dkny jeans as an example, part of the merchandise that is currently being promoted is a 20% discount on the whole network, which is the most direct discount that can be provided to users as an exclusive seller of dkny jeans. The market price of 2130 yuan dkny jeans men's casual suit jacket for only 599 yuan.

During the spring and summer alternating season, dkny jeans style shirts and open-line shirts are all participating in the best-selling special sale event. The opportunity to “buy a big one hundred dollars” is not to be missed.

In the future, Youku will focus on introducing more mid- to high-end branded apparel. After dkny jeans settled in, armani jeans, e/a, g-star, lee, lee cooper, and many more high-end and fashion brands will also land one after another.

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In order to strengthen user interaction, Belle’s excellent shopping mall has launched a “Review Ceremony” event. Users can purchase a gift coupon of 30 yuan/50 yuan by purchasing only the goods in the mall. . Youbu expects that the total amount of purchase vouchers for this event will exceed 10 million.

Participating in the "rewards and rituals" event of excellent shopping malls is not limited to the purchase of goods during the event period. As long as you have purchased a record in the excellent shopping mall and have not participated in the review, you can participate in this event. This is also what excellent users want to see. The person in charge of the excellent purchase public relations department told reporters: “The significance of commodity reviews is to get more feedback from users, which can provide later buyers with more humane and accurate shopping references.”

Since the footwear category is non-standardized, user reviews are more important for this category of products. Different brands, clothes and shoes may be the size of the deviation. The commentary is important for later buyers' reference, avoiding the improper wearing of clothes and shoes. According to another understanding, if the comment can grab the sofa in the “Reviewing Ceremony” event, it will become the first comment of the product, and you can get a gift coupon of 50 yuan.

In addition, in addition to product reviews, You Shopping Mall also has dedicated testers who will try on the entrance of the merchandise, and will feedback the actual dress feeling of the shoes and clothing products to the user. In addition, with the cooperation with the brand, excellent purchase can also get the **** storefront, enrich the product size and fat label, improve product information, allowing users to have more choice for non-standardized products.