MOSCHINO and its three women's spring and summer 2012 new products released MOSCHINO window display design

On December 16, 2011, the famous Italian fashion brand MOSCHINO held its Spring/Summer 2012 media preview in Beijing. It displayed the new products of its MOSCHNO, MOSCHINO CHEAP AND CHIC and MOSCHINO UOMO 2012 spring and summer collections in a free and easy way. A visionary world full of sunshine vitality.

MOSCHINO has always been telling people what can make seemingly inconsequential production into something vital. It has infiltrated abundant emotions and ideas. The 2012 Spring/Summer series continues Mosciano's free and lively inspirational creativity, with unique humanistic care, to interpret the best modern life in the sunshine.

The unique art space, coupled with the well-designed preview background, has won the praise of many fashion media. In particular, the fruit candy printed with “MOSCHINO” letters ordered from Hong Kong is also full of interesting flavors that tease each guest's visual and taste buds, which is even more icing on the cake.

MOSCHINO 2012 spring and summer series depicts an exotic sentimental story. In Spain, New Mexico, southern Arizona, and Santa Fe, these sun-filled, warm places have been redrawn as maps - gorgeous, sexy matador jackets have been transformed into mini shawls and shorts. The short skirts are adorned with Indian-style cloaks with beaded edges and black coats with shoulders. This edging is also used on both sides of dresses and suede dresses. The series creatively combines the performance of the region and shape, the elusive flash of gold is recorded in a metal-covered dress, and a lace skirt also evokes memories of Mexican Mariachi jacket.

MOSCHINO2012 spring and summer series

The MOSCHINO CHEAP AND CHIC 2012 spring-summer collection will be used as a showcase for new products in this season. It conveys to people that “healthy fashion means a healthy body and mind” and that health is also a beautiful idea. At the same time, it also brought a brand-new visual experience of the pursuit of freshness and natural beauty to the visitors, and also reflected the revival of the simple beauty of nature. In the whole natural background the protagonists are prairie dresses, marine dresses, rainbow dresses (also known as peace dresses) and strawberry dresses.

As the contemporary fashion leader, they perfectly interpret the simple concept of "simple is the beauty." Look, the vegetable print appeared on a silk twill dress. The strawberry decorated the whole silk chiffon blouse, and wheat ears decorated a set of cotton and linen. Peppers and garlic are transformed into buttons, and Raffia is used as a belt. Other vegetables are incarnations of buttons and decorated with lace-up shoes with “knife and fork” as design elements. The overall design is integrated into nature in a more interesting way. Themes and everywhere highlight the simple aesthetic concept.

MOSCHINO CHEAP AND CHIC2012 Spring Summer Collection

This season's MOSCHINO UOMO 2012 spring-summer collection brings men back to Elvis Presley's rock and roll era. The knit jacket has a contrast neckline and pocket.

MOSCHINOUOMO 2012 Spring Summer Collection

It is inspired by the features of the old, shaded two-color baseball uniform and the classic double-breasted sportswear. Bowling shirts are embroidered with the letter “M” that symbolizes MOSCHINO or a checkerboard pattern with red, white, and black tones. The two-tone calfskin and the monochrome moccasin Mocassins are all in the style of classic 50s white shoes.

Inspired by Elvis' "Blue Hawaii" style, prints featuring palm trees also appear on fil coupé's shirts. Cotton/hemp jackets and shorts combine floral prints with gradient blue, brown and yellow Vichy checkered patterns.