[China Glass Network] Before I talk about this issue, let me tell a story: A company in the process of recruiting personnel, after a heavy interview, there are still three people left. The company is producing combs, and the latter exam questions will be Who can sell the comb to the monk. After half a month, all three people returned, and the results are as follows: Lovely Hair Brush And Mirror are easy to take, Hair Brush is an gift for all girls and boys , and be well use for straight or wavy hair,also can use for the dall toys ,enjoy the timing to combo the dalls hair. With different shapes round ,heart ,oval ,star,they are an foldable hair brush with mirror,pop up brush with mirror,promotional hair brush,competitive prices and suitable for promotional gifts.easy to take and use when travelling. Lovely Hair Brush And Mirror Foldable Mirror,Lovely Comb,Star Shape Hair Brush,Heart Shape Hair Brush Ningbo Yonghuai Import And Export Co., Ltd. , https://www.nbgoldenshine.com
A: After hard work, I sold a comb. (After running countless monasteries and selling countless monks, I met a little monk who was irritated by the itch and persuaded him to sell the comb as a scratching tool.)
B: I sold ten combs. (Also ran a lot of monasteries, but they did not sell them. When they were desperate, they suddenly found that a female lover who burned incense had a little messy hair, so he said to the host of the temple that this was a disrespect for Bodhisattva and finally persuaded him. I bought five combs for each of the two monasteries.)
C: sold 1,500, and may sell more. (After running a few monasteries, I didn’t sell one. I felt very difficult. I analyzed how I could sell it. I thought that the temple would preach on the one hand, but on the other hand, it also needs to increase economic benefits. The believers who came to burn incense have Not far away, there should be a desire to bring back something. So I discussed with the host of the temple, and engraved various words on the comb, such as devout combing, making a comb, and divided into different grades, distributed after the pilgrim asked for the sign. As a result, the temple responded well after its application, and more and more monasteries demanded to buy such combs.)
So what we saw from this story, I believe that everyone has a different perspective. Because the storytelling itself is for everyone to think about, because this story is not just a smile, but an attitude and a way of looking at each person's difficulties.
Everyone knows that it is not easy to sell a comb to a monk. Therefore, these three people should be considered very sales people. But we can learn a lot from the way three people accomplish their tasks.
A is a very hard-working salesperson, and is always in the face of difficulties. Later, the task was finally completed satisfactorily, and the task itself was very rigorous. Because this comb was indeed sold to the monk, but he excavated another additional feature of the product - scratching. This cannot but be said to be his cleverness. The same is true when we do sales or planning, whether we want to sell the main functions we identify, which ones are more necessary for customers or consumers. Satisfying customers is more desirable for consumers.
There are similar examples in the classic case of health care products: Detoxifying and nourishing capsules should be a traditional laxative product. Although many products have known that laxative can eliminate toxins from the body and make women more beautiful. But there aren't many products to promote too much, just use it as an auxiliary function. China is a country with thousands of years of cultural traditions. It is a truth that everyone can understand. However, the Detoxifying and Rejuvenating Capsules have just done the trick of taking the initiative and upgrading the secondary functions of the products into the main selling points. Since then, a new market has been opened up. The same reason extends to the workplace to have a similar explanation: no matter how much you have, as long as you have the ability to create wealth for the company, you are an employee.
B's performance is better than A, and he made a more daring attempt in the sales process. That is to boldly change the sales crowd, let the people who can not buy to buy for the people who need it. The person who buys is not necessarily used, and the person who uses it does not necessarily buy it. This situation has always existed in real life. So, do we have to keep an eye on the target groups we have identified and keep catching them up? Not all hardworking people will have results, but whether you can find the right way.
Also give an example of health products. Melatonin should be said to have created a sales miracle in health care products, but everyone knows that its function is only to improve sleep and laxative. If you only promote these, it should be said that there will be no more than one billion sales.
But everyone also knows the reason for the popularity of melatonin. This year, the festival will not receive gifts, and only the melatonin will be collected. So it is your target group that doesn't necessarily need your product.
There is another example that can explain the problem. Everyone knows that it is the smokers who need to clear the lungs, and most of the smokers still watch the cigarette boxes that indicate 'smoking is harmful to health' every day to swallow the clouds. But boldly turned his appeal to the target consumer's wife - "husband, smoke can not stop, drink some Tsinghua tea to wash the lungs." "This bold innovation has also received good results.
The practice of C is even more shocking because he created the benefits of circulation. And found a brand new market. But the practice of C gives me a big inspiration but it is a very simple business reason - a win-win situation. Let others make money and they will make money. This is the eternal truth in the law of economics.
Perhaps everyone also has such information. In 2002, the sales of health products in China were not high in melatonin, nor in well-known health products such as Baixiaodan and Taitai oral liquid. Instead, Amway Nutrilite won the domestic health product sales championship with a sales volume of 3 billion yuan. And their marketing method is to let their own consumers become their own salesmen at the same time, let you enjoy the good products while enjoying the wealth. For the time being, regardless of whether this mode of operation is reasonable, there is nothing wrong with the principle of pursuing a win-win situation.
A simple story cites a lot of marketing methods. The correct statement should say that marketing is not fixed. As long as you find a reasonable way for you, the product is not difficult to sell. But the key point is to open up your mind, not always thinking about what or how.
All roads lead to Rome, there are no products that are not easy to sell, only those who sell bad products. Let us remember this sentence together for sharing.