Fibbe International launches its new brand - Fimat

In a survey recently conducted by a website targeting nearly 6,000 female netizens, 70% of female netizens are keen on online shopping. Affordability and convenience are one of the reasons why they choose online shopping.

Focus on the female consumer market

The Ministry of Industry and Information Technology released the "Report on China's SME E-commerce Development (2009)" shows that in 2009, the added value created by small and medium-sized enterprises through e-commerce accounted for 1.5% of China's GDP, stimulating GDP growth by 0.13%. The scale of business reached 1.99 trillion yuan, a year-on-year growth of 20.3%. After years of development, e-commerce has been sought after by more and more enterprises and consumers due to its advantages of high efficiency, low cost, and wide coverage. The e-commerce business model has also become more diversified.

The traditional B2B, B2C and C2C e-commerce models have been well-known to the public. Recently, a new type of online store operation called “B2C2C” has attracted the attention of many people in the industry and has become a new choice for entrepreneurs.

E-commerce new business model

The proponent of the "B2C2C" model Feibei International is a multinational investment group based in Hong Kong. The business mainly consists of four major sections: e-Mall, offline chain, information media, and online business school. Among them, the electronic mall is its core business.

Since the beginning of 2010, Fibbe International has made a strategic decision to “receive the Fibbe trademark to the group company and all the businesses of Fibbe International Group carry out independent brand management”. In accordance with this decision, the company’s electronic malls, chain stores, business schools, Information Network will gradually launch its own brand new image. The "Femart" is the new brand launched by Feibei International for its electronic mall.

Different from the traditional online shop platform, Feimart Mall is neither directly faced by consumers, nor is it traded between individuals and individuals like Taobao and eBay. Feimart Mall selects premium merchants by giving Merchants provide a platform for product display. The shopkeepers of the Fairmart store can freely choose the products on the Fairmart store to recommend and share. The inexpensive and high-quality goods naturally gain more favor. It was established through such word of mouth marketing. According to industry insiders, this model gives merchants a platform to display and promote products, and also puts higher requirements on the products and services of merchants. Only high-quality products and high-quality services can win the trust of consumers. This also provides consumers with more protection for online shopping.

People in the industry believe that the core competitiveness of the new commercial model of the Fairmont Mall is reflected in three aspects: First, “zero investment” entrepreneurship, as long as shopkeepers use the power of word-of-mouth communication to pool consumer energy, they can realize entrepreneurial profitability. The second is the realization of the "order economy", through the integration of the resources of the supply and demand sides, will make the original unorganized, disorderly online shop business group into a huge consumer channel; third is the integration of manufacturers, online stores and consumers A harmonious development of the loop body, so that the loyal consumer groups are growing.

According to reports, the Fairmart Mall has already launched nearly 500,000 3G (third generation) online stores, integrating tens of thousands of production companies and hundreds of thousands of products.

In Femart's English name “Femart”, “Fe” stands for female and “mart” stands for consumer market. The combination of the two closely reflects the positioning attributes of the Fimat e-commerce platform – focusing on the female consumer market. Maximize consumer value.

In this position, the new business model of the Fairmart Mall is enough to make female entrepreneurs on the Internet excited. Most female entrepreneurs do not have extensive social network resources and have no experience in Internet marketing. However, with the help of the platform of “Financial Zero Investment”, most female entrepreneurs have obtained good returns.

Based on the huge number of consumer members of the e-Mall, Feibei International has also established a chain system of Shanmei Exquisite Living Experience Hall. It is dedicated to the offline shopping and consumption experience of female friends, and has solved the traditional e-commerce products. Touching the limitations and the integrity of e-commerce shopping have been sought after by the majority of female consumers.

At the same time, Infobe International’s information media, centered on women’s information portals, is dedicated to creating a “useful” information space for female friends aged 20 to 55 in the Internet world, helping female friends achieve self-worth. The rapid increase. The opening of Fibelle Online Business School also provides a borderless online learning platform for women who need to improve their self-quality.

Online shopping market mature competition strategy

From the flag of Feimart Mall “helping millions of women realize their entrepreneurial dream”, its future development prospects are evident. At present, there are nearly 500,000 online stores at Feimart Mall. The plan is to grow rapidly to 1 million in the future. The average annual consumption of each online shop will reach 50,000 yuan. Then, the annual turnover of this platform will reach 50 billion yuan.

From the perspective of brand influence, market performance and other operational results, the Fairmart Mall is currently in the lead stage of the new e-commerce business model, and the cost advantages, technological advantages and platform accumulated by Feifei International Mall, the predecessor of Feimart Mall over the past few years. Advantages are important weights for its strategic extension to the field of commodity circulation.

Compared with traditional consumer brands, the Internet condenses the time cost and capital cost of manufacturing companies and distributors to sell goods at Feimat Mall, completing initial accumulation. Traditional consumer brands often gain consumer awareness by establishing physical channels and advertising throughout the country. With Fimat's platform, production companies do not need to spend large amounts of money on advertisements, relying on quality and cheap products and high-quality products. Services can accumulate hundreds of thousands of consumers and reach tens of millions of sales. Feimart Mall has signed a no-fake contract with all product suppliers and manufacturers to ensure that shop operators are assured of sustainable operations.

From the accumulation of user base for high-quality and low-cost online goods, to the reverse integration of supply chain, to brand marketing and promotion, the evolution of distributors reveals an Internet brand business model that is completely different from traditional consumer brands. .

Experts in the field of commodity circulation believe that when the focus of the development of China's B2C online retail market began to shift to 3G (third generation) online stores and department stores, the Fairmart Mall has taken the lead in completing the 3G (third generation) online store and The strategic layout and category expansion of the department store online retail market has laid a solid foundation for its continued expansion of sales terminals and online retail markets.

According to the latest e-commerce market survey report, the growth rate of e-commerce users declined in 2009, and the proportion of users who came into contact with online shopping for the first time was lower than in 2007 and 2008, reflecting that online shopping users have experienced rapid growth. . Judging from the development trend, China's online shopping market will enter a period of fierce competition. The next round of market competition will greatly increase the demand for capital. If Fibbe International can expand its financing channels and successfully enter the market, it will be able to seize the initiative in the competition and occupy the commanding height of the e-commerce market.