Recently, the domestic online apparel brand VANCL has started advertising on major platforms targeting baby products, signaling its official entry into the highly promising children's clothing market. With almost a quarter of its user base consisting of parents with kids, VANCL is expanding its product line to include mother-and-baby items, aiming to better meet consumer demand. This move not only broadens its market reach but also allows it to tap into the vast and growing B2C segment focused on family-oriented products. As more families turn to online shopping for convenience and variety, VANCL's strategic expansion positions it well to capture a significant share of this lucrative market. By aligning with the needs of modern parents, the brand is taking a smart step toward long-term growth and customer loyalty.

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