Recently, I came across an article on a blog titled "What is the 30-year-old manager?" and it really struck a chord with me. The piece was deeply moving and made me reflect on my own career journey and that of many professionals around me.

The article began by posing a thought-provoking question: Why do some people continue to rise steadily in their careers while most seem to be caught in a random, unpredictable path? Some even stagnate or decline after reaching what seems like a peak at 30. I've spoken to many senior managers, and among those in their early 30s, many were high achievers, well-educated, and had promising starts in their careers. However, they all faced similar challenges—career plateaus, confusion, and a sense of frustration. It's as if once you hit 30, your professional trajectory either hits a wall or takes a nosedive, rarely continuing to climb.

Yet, 30 should be the age when a professional begins to mature and reach their peak. Unfortunately, I’ve seen friends who were once full of energy and ambition in their 20s, only to see their careers fall apart after turning 30. This pattern isn't just anecdotal—it’s real and widespread.

I believe the main reason for this phenomenon is a lack of self-reflection and career planning at different stages of one's professional life. Without regular self-assessment, it's easy to lose direction, choose the wrong goals, and end up stuck in a cycle of mediocrity or decline.

I remember calling an old friend last year who had been working in the south for years. When I asked if he was busy, he said he was "retreating." At first, I thought it was a joke, but later I found out it was serious. That moment stayed with me. I started thinking about the concept of retreat—not just physically, but mentally and professionally. A month later, I wrote in my "Marketing Career Admonition": "Marketers need to retreat."

Why bring this up now? Perhaps it was inspired by that article, or maybe because I'm approaching the same age mentioned in it. Talking about this here might also serve as a personal reminder.

Retreat, in its traditional sense, is a practice rooted in Buddhism and martial arts. It refers to a period of seclusion where individuals focus on meditation, study, or spiritual growth, cutting off from external distractions. In ancient times, monks would retreat for days, weeks, or even months, often in isolated caves or small rooms. During this time, they would go through intense phases—like dealing with mental turbulence, physical discomfort, and emotional struggles—before emerging stronger.

In martial arts novels, retreats are often portrayed as a way for masters to break through barriers and unlock new levels of skill. The process involves overcoming internal obstacles such as fear, impatience, and doubt. Only after passing these trials can one return to the world with renewed clarity and strength.

This idea of retreat isn’t just for monks or warriors. In modern society, it’s more important than ever for professionals—especially marketers—to step back, reflect, and reassess. We’re constantly busy, always moving forward, but without taking time to pause and think, we risk losing our way.

As the article concluded, it compared the 30-year-old manager to Julien Sorel from Stendhal’s "The Red and the Black." A talented young man, Julien rises quickly but eventually faces a crisis that leads to his downfall. If he had taken the time to reflect and grow, perhaps his story would have ended differently.

Today, marketers are under constant pressure. Time is scarce, and the pace of change is fast. But even in this hectic environment, we must find moments to retreat—mentally, spiritually, and professionally. It doesn’t have to be a long withdrawal; it could simply be a few minutes each day to reflect, learn, and reorient.

So, I ask myself—and all Chinese marketers—“Are you retreating?” After three, five, or ten years in the field, have you taken the time to look back, evaluate, and grow? Are you proud of any achievements, or have you only experienced failure? As we approach 30, 40, and beyond, where is our path forward?

Maybe we don’t need a formal retreat, but we do need to take a step back, reflect, and re-energize. Because only then can we move forward with clarity and purpose.

"Marketing, are you retreating?" This is not just a question—it's a call to action. Let’s take a moment to pause, reflect, and prepare for the next stage of our journey.

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