On March 26, 2012, the four-day twentieth China International Clothing & Accessories Expo (CHIC2012) was grandly opened at the Beijing China International Exhibition Center (new hall). It is worth noting that the ESMOD High School of Fashion Arts (Beijing) (hereinafter referred to as ESMOD Beijing), the world’s first fashion school, has brought a group of outstanding student works to the exhibition in a very novel way to attract A lot of curious eyes, for the first time exhibitors will add a lot to the show.

Before the ESMOD·Beijing exhibition area crowded

The China International Clothing & Accessories Expo (CHIC) is co-sponsored by China National Garment Association, China International Trade Center Co., Ltd. and China Textile Promotion Branch. Founded in 1993 and held once a year, it is currently being held at the Beijing International Exhibition Center (new hall). In the past two decades, CHIC has grown with the development of China's garment industry and has grown into the largest and most influential professional clothing trade show in Asia.
The successful appearance of ESMOD·Beijing in CHIC China International Clothing & Accessories Expo is of great significance to both parties. For ESMOD·Beijing, it is able to cover 800 square meters of “fashion brand and mobile technology “Experience Zone” presents the design of graduates to professionals from all over the world, helping the industry to better understand and understand this century-old school from France; for the CHIC Expo, ESMOD Beijing’s first participation, giving experience to twenty The CHIC, which has grown tremendously in recent years, has brought new blood and made people see the vitality and unlimited potential of original Chinese designs. Visitors took photos before the exhibition area.

The 20th China International Costume Expo opened successfully

The “Fashion Brands and Mobile Technology” experience zone of ESMOD Beijing and 360 Fashion Network is located at the main entrance of the exhibition center. Three walls that form the experience zone demonstrate augmented reality (AR) technology, two-dimensional code and NFC function. Topics. And these three different mobile technologies can give the product itself a fast and accurate publicity force through mobile devices. For example, in the face of a high-tech fabric equipped with NFC devices, visitors or buyers only need to use NFC-powered mobile phones. Touch, you can immediately receive the inverted fabric composition and manufacturer information, which greatly facilitates the purchaser to understand the product information.
In the NFC region, ESMOD Beijing has concentrated on the exhibition of the excellent men's collection of men's clothing, Sewing & Seam, which is inspired by the ORIGAMI Japanese origami and some three-dimensional architectural and industrial designs. Designer Ye Xi thinks that each designer’s design concept is related to his way of thinking about problems, his personal life experience, etc. His design work adds some practical and functional elements, and the design concept is to integrate taste and function. So the English of the work is FUN&FUNCTION. The work was praised by Ms. Bai Lin, the French ambassador.

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