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Bosideng's down jacket design is characterized by simplicity, natural aesthetics, and timeless elegance. For eight consecutive years, from 1997 to 2004, the brand represented China on the global fashion stage, setting trends in winter wear and driving a transformation in down jackets from bulky to more casual and stylish. In September 2004, Bosideng made a significant breakthrough by introducing advanced nano and antimicrobial technologies into the winter apparel industry. This marked the launch of China's first antibacterial logo product — the Bosideng Nano Antibacterial Down Jacket — sparking a new wave of technological innovation and quality improvement in the down jacket sector.
Dedicated to building a strong international presence, Bosideng has partnered with renowned companies such as DuPont and Itochu to explore global markets. The brand has also become a key collaborator for many well-known international brands, including Nike, Boss, Tommy Hilfiger, Gap, Polo, and Elle. Through continuous innovation and strategic partnerships, Bosideng continues to shape the future of winter fashion while maintaining its core values of quality, style, and functionality.