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Bosideng's down jacket design is characterized by simplicity, natural aesthetics, and timeless elegance. For eight consecutive years, from 1997 to 2004, the brand represented China on the global stage, setting the trends for winter fashion and playing a key role in transforming down jackets from bulky, heavy items into stylish, casual wear. In September 2004, Bosideng made a groundbreaking move by introducing cutting-edge nano and antimicrobial technologies into the winter clothing industry. This led to the launch of China's first antibacterial logo product — the Bosideng Nano Antibacterial Down Jacket — sparking a new wave of technological innovation and quality improvement in the down jacket sector.
The brand has been actively working to build a strong international presence. It has partnered with renowned companies like DuPont and Itochu to explore global markets. Today, Bosideng collaborates with many well-known international brands such as Nike, Boss, Tommy Hilfiger, Gap, Polo, and Elle, further solidifying its position as a leading name in the fashion and textile industry. With a focus on innovation, quality, and style, Bosideng continues to shape the future of winter wear worldwide.