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In 1998, Ya Lu officially stepped into the down jacket industry, marking the beginning of a remarkable journey. By 2006, the brand had already gained significant recognition, being listed among China's Top 500 Brands. Over the next decade, Ya Lu focused relentlessly on brand development and quality enhancement, gradually establishing itself as a leader in the down jacket sector. The brand concept of "down jacket expert" became widely accepted by consumers.
During this period, Ya Lu expanded its brand portfolio, developing 17 sub-brands that contributed to its rapid growth. It became one of the fastest-growing companies in China's down jacket industry, with impressive annual sales figures. In 2006, the brand's total value reached 10.2 billion yuan, a testament to its strong market position.
In recent years, Ya Lu has continuously refined its brand strategy, shifting from celebrity endorsements to more impactful public sports marketing initiatives. This evolution not only strengthened its brand reputation but also enhanced its social value. These efforts highlight the importance of a solid brand philosophy for apparel companies.
Ya Lu places great emphasis on product quality, technological innovation, and customer service. Its research and development, along with strict quality control, have always been ahead of the competition. This commitment is the core driving force behind the company's long-term success.
Today, Ya Lu Group has become the only designated green industry base in the down jacket sector by the United Nations. The brand has registered its trademark in 16 countries and regions, including the U.S., France, Russia, the European Union, and Southeast Asia. With over 15,000 sales outlets worldwide, Ya Lu continues to expand its global footprint.
The company's long-term goal is to build a "global apparel aircraft carrier," aiming to transform China's Ya Lu into a globally recognized brand. Through continuous innovation and dedication, Ya Lu is steadily moving toward its vision of becoming a century-old, world-class brand.