Wu Yihao, general manager of Shenzhen boudoir Miya Garments Co., Ltd., has been working hard with the underwear industry for more than ten years to create a well-known brand of eco-breathable underwear . The unique concept of development, innovative business model and a series of forward-looking policy implementation will quickly create a boudoir to become the leader in the same type of underwear brand. Today, we specially interviewed Mr. Wu Yihao and learned about boudoir through dialogue so as to understand the development of boudoir. Reporter: We all know that you have been engaged in the underwear industry for more than 10 years, what is your opinion on the current development of the underwear industry? Lao Wu: In recent years, although China's underwear industry continues to develop at a very fast pace, showing the overall positive look of the industry, the entire underwear industry has also been affected due to the overall environmental impact of the overall economic downturn in China in the past two years. At the same time, more underwear companies, underwear brands are still emerging one after another, but also to make the industry's competitive conditions become more intense. For many underwear companies and underwear brands, means that in the process of development will face more difficulties and challenges. Reporter: Boudoir is your lingerie brand, you can talk about Boudoir's current development? Lao Wu: Although the entire industry by the economic downturn in the environment, but the face of a variety of market impact, Boudoir demonstrated the brand's tenacity. With the concerted efforts of our team, relying on our strong market operation ability and product supply ability, Gui Mi continues to maintain healthy and stable development. Not only the brand's influence and appeal is expanding, the number of terminal stores are also steadily improving, the current number of boutiques in the country's terminal stores has reached more than 1,300 Reporter: It is understood that Boudoir made a series of major changes this year, initiatives, you can tell us about it? Old Wu: Change has always been the core values ​​of the development of boudoir, boudoir has been constantly changing to enhance themselves. So earlier this year we first brand new logo and store on the brand upgrade. After that we signed Taiwan actor Chen Derong as Gui Mi brand image spokesman. Reporter: You said earlier that you have signed Chen Derong as your brand image ambassador, and I would like to know if you originally signed Chen Derong for what kind of thinking? Lao Wu: signing Chen Derong is a strategic step by step development of Gui Mi, is our strategic development needs, we hope that through the signing of Chen Derong as the brand image of spokesmen to better disseminate the value of our brand concept of health, so as to create a boudoir in the minds of consumers more Clear, more three-dimensional brand image. At the same time, but also be able to effectively help enhance the sales performance of terminal stores, investment brand Guirui brand greater confidence. Reporter: the next step of the main job will be placed in that piece? Lao Wu: Our next focus of work is to continue to deepen customer service, customer service has always been a very important piece of our attention, and it is also an important factor that helps promote the brand value of Guomi Secret. We will improve our customer service system and enhance our brand competitiveness through our multi-faceted differentiated and high-quality service that will make our customers more recognized. Reporter: Speaking of service, we learned that Wu went to Guangxi this year, a number of specially visited branded boutiques store, you can share the feeling of this line? Lao Wu: This time I visited a number of boutiques located in Guangxi white, Guigang and Nanning, and other terminal stores, through this field visit, in-depth exchanges with our distributors, I know more clearly that our terminal stores Which will help us to make more targeted, effective and scientific terminal service solutions in the next step so as to better serve our client terminal distributors. Reporter: Can you give us a look at the future of boudoir? Lao Wu: Boudoir is a dream lingerie brand, the future we will always forget the initial commitment to the cause of women's underwear, is committed to the development of health lingerie design, with better, more healthy underwear bloom beauty of women, So that the value of the brand better boudoir highlight. Textile Conductive Yarn,Conductive Yarns Textiles,Conductive Textile Yarn,Conductive Thread E-textiles JIANGSU ZJA NEW MATERIAL CO., LTD , https://www.zjafiber.com
Nevertheless, I am still very optimistic about the prospects for the development of underwear industry, the market still has a huge space for development. As I said earlier, more and more underwear brands are emerging, but they are aggravating the competition in the market as well as indicating that these brands are actually behind the lingerie market is still optimistic. And I think it is a good thing that more and more brands appear and participate in the competition so that the industry will be more viable.