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On November 2, 2009, the China International Fashion Week 2010 Spring and Summer series kicked off with great anticipation, and the opening show was none other than the iconic Cabbeen. Renowned designer Carbin unveiled his "Dream of the City – Cabbeen 2010 Spring and Summer Men’s Collection," bringing a fresh and invigorating wave of style to the audience. The rise of cities symbolizes human progress and civilization, marking a decisive step away from the simplicity of rural life. Cities represent a future built by dreamers, shaped by those who dare to imagine and create.
In 2010, Cabbeen used fashion as a medium to explore the stories behind cities and their people. Through a stunning blend of visuals, sound, and lighting, the "City Dreams" presentation was divided into three chapters: "City Poets," "Flight Legend," and "Urban Stories." These segments highlighted Cabbeen Lifestyle, Cabbeen Urban, and Cabbeen Chic, showcasing confident, dream-driven urban individuals.
The collection featured a crisp color palette—light, cool tones contrasted with warm, slightly glossy neutrals, creating a refreshing and clean aesthetic. The designs were structured yet bold, mixing short outerwear lengths and playful urban patterns that exuded energy and self-motivation. Beyond the clothing, Cabbeen collaborated with creative talents from various fields to bring the "DreamWorks" show to life.
Every detail of the event reflected a unique experience. The invitations were designed as recycled paper photo frames, emphasizing the brand's commitment to sustainability. The limited edition souvenir was a LEGO-brick-designed lamp, encouraging guests to build their own luminous structures. The stage featured a flowing black-and-white light curtain representing city silhouettes, while the large LED screen displayed vibrant urban neon scenes. Models carried travel suitcases, symbolizing the journey of realizing dreams.
As the first Chinese designer brand to enter New York Fashion Week, Cabbeen continues to showcase its latest collections twice a year, gaining international recognition. With its strong brand image, operational standards, and product lines aligning more closely with global expectations, Cabbeen once again demonstrated its presence on the international fashion stage.
On that day, models walked the runway in the "City Dream" collection, marking the start of the 2010 Spring and Summer series at the China International Fashion Week in Beijing. This season, 34 renowned designers and 183 emerging talents will present a total of 40 collections throughout the event.