"No rim underwear is not just a product, but also represents a way of life" - Powerful Gold.

幂姿 - MIZI

Powerful underwear Jin Qi

In life, Jin Qi is a fitness expert who wears comfortable sports underwear during the day. This kind of comfort feels like she's gone to work and put on underwear with steel rims. It instantly disappears. The weather was a bit hot and the rims were particularly itchy. But also can not wear sports underwear to work, not only can not afford to lining clothes, chest ugly, but also a long time will make the chest sagging outside.

幂姿品牌的由来-由无钢圈内衣引发的品牌

Powerful underwear Jin Qi

This problem has plagued Jin Qi for a long time. Although she has tried many domestic brands of underwear, she is not satisfied. Until 2013, when she was traveling with the girlfriends in Europe, she was unintentionally trying out a non-rimless underwear that was particularly comfortable in a roadside lingerie shop. Under rejoicing, she even bought 8 sets in one breath! This made the girlfriends who were accompanied by their stunned speeches. After returning home, they were often referred to as interesting talks. In the chat with the sisters, the gold genius knew that she had been plagued by more than one of her rims underwear, and everyone sought her for her. After this incident, Jin Qi deeply felt that in the current Chinese underwear market, there will be a huge market with no rims shaping underwear. "I want to be a rimless underwear, regardless of work can wear." Holding this idea, Jin Qiyi did not hesitate to open her underwear business.

幂姿品牌的由来-由无钢圈内衣引发的品牌

Powerful underwear Jin Qi

No rim-shaped plastic gathering underwear is a new industry in the country. The factory machinery and equipment rely on imports, and the technology depends on the introduction. It is difficult to find skilled workers in the country. So at the beginning, Jin Qi encountered a lot of technical problems, making the product scrap rate high. This also caused shareholders to waver and refused to invest again. In order to ease the huge financial pressure, Jin Qi ran to mortgage his house. She told herself that she would insist on her teeth anyway. Hard work pays off, and after numerous trials and improvements over and over again, a non-rimmed underwear with the effect of gathering has finally been born.

幂姿品牌的由来-由无钢圈内衣引发的品牌

Powerful lingerie Jin Qi and her team

Jin Qi named this new non-rimmed underwear “powerful”. Power, meaning to cover; posture, meaning grace. Underwear is the clothing covering the most beautiful physiological characteristics of women. The same as the word "powerful posture" means "covered beauty." The meaning is elegant, and it also expresses the charm of oriental uniqueness. The English name of the power pose also uses the four letters 'MIZI' which are easy to read and easy to remember. In all languages ​​of the world, the pronunciation of “MIZI” is basically the same, which also provides convenience for accelerating the acceptance and popularity of the brand.

幂姿品牌的由来-由无钢圈内衣引发的品牌

Power generation founder Jin Qi and her entrepreneurial team

With a stylish design and high-quality products, the power position quickly opened up the market. Only at the end of 2014, the monthly sales volume of no-rim underwear was over 100,000 sets, making it a well-deserved industry dark horse. By the beginning of 2018, the sales volume of Powertech has reached nearly 500 million yuan, and it will strategically enter the European market. It plans to open a number of physical stores in France, Italy and other countries.

幂姿品牌的由来-由无钢圈内衣引发的品牌

Power generation founder Jin Qi with foreign customers

The rapid development of the power position is due to its keen grasp of the market by its founder, Jin Qi. According to market forecasting agency Euromonitor International, in 2020, the retail value of the Chinese women's underwear market will increase to US$33 billion. For brands such as Mizuo, which are branded as “No Iron Underwear”, brands that focus on women’s health and women’s awareness are actually in a favorable environment. When the entire female consciousness begins to awaken, enjoy life, and pamper themselves as the main theme of women's consciousness, they will have higher requirements for health and comfort. The brand that meets the needs of women in a power-oriented manner will usher in a period of vigorous development.

Knitting Clothing

The fabric is light and thin, the drape feeling is good, the modeling line is smooth, and the clothing contour is naturally stretched. We often use straight-line shape in clothing design of this kind of clothes, which reflects the graceful curve of human body and the flowing sense of fabric lines.

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GDMK GROUP WEIHAI SHOES CO., LTD. , https://www.jinhoshoes.com

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