Steps to beat the road to create the first brand of "Street Style Movement"

The first taste of cheese in the "Street Style Movement"

In the shoe and clothing industry, the order status at the autumn/winter fair is a “barometer” of the company’s sales throughout the year. This year, due to the impact of the financial crisis, the order quantity of many companies at the ordering conference showed a declining trend year-on-year.

However, step tyrants bucked the trend and implemented a strategic transformation. With the goal of "the first brand of street-style sports", it made China a "street-shaped first choice equipment." The financial statements for the first half of the year showed a 47% year-on-year increase from the same period last year, making it one of the few brands in the industry that continues to maintain growth this year.

Demand determines the market, in the increasingly heated competition in the sports market, is the "street type equipment" market has become "the next piece of cheese"? So what kind of differentiated brand concept is the street-style movement in the end? It and the market and consumers What kind of connection is there?

"In the United States, the annual sales of soft goods (shoe, clothing, bags, hats, glasses, etc.) related to skateboarding only one of the elements of street culture have reached $4.4 billion!" - "Washington Watch" data shows "Street" The movement has gradually become the mainstream of the market, and the world is, in the final analysis, a new generation of young people.

"Post-80s" is on the age of entering the family business, and after "85" is a natural successor, leading the "post-90s" to do what people see as "non-mainstream".

In this huge group, simple sports are no longer suitable for their needs, and cultural elements that represent trend and fashion such as graffiti, hip-hop, anime, parkour, music, BMX, B-BOX, skateboarding, street basketball , street football, baseball caps ... These cultural elements that took place on the streets bear the brunt of their unique social identification symbols!

The street sports culture echoes the collective mentality after the "85" - "They always want to emerge, dreams come to the fore, ... they need the stage and the audience!"

On the street, as the main stage for self-expression after "85", staged its cool, passion, fashion, creativity, unique style, and even alternative, exaggerated, day and night does not end.

In the late 1990s, street culture entered the vision of young people in China along with the trend of ha, ha, ha, and created an upsurge of hip-hop. In the 21st century, street culture spreads profoundly to major cities in China. For the new generation of celebrities, Street culture has become a symbol of coolness and fashion, and has become part of their lives.

There are 31 global sports brands, 10 in the United States, 8 in China, and 3 in Japan. There are 47 street fashion brands, 27 in the United States, 7 in Japan, and 2 in Hong Kong. There are currently no representative brands on the mainland. ------"Global Fashion Brand Information Network"

Shiba’s first advocate of "Street Style Movement"

Compared to European and American streets, the street culture advocated by Chinese youth is influenced by the human environment, weakening the street features of Europe and the United States, such as competition, athletics, rebelliousness, decadence, etc., and is more manifested as a more confident and free Chinese style street culture. The spirit of "PLAY" shines.

Step by Step advocates the concept of "pan-street," and everything that happens in the street acts and phenomena builds an overwhelming mainstream of Chinese street culture!

You can be a pure American HIT HOP or a Chinese-style hip-hop. You can have a hip-hop trick or a three-legged cat. You can have a bold street stunt, or you can do whatever you like. Impromptu play; you can play while you can't understand the ocean mouth skills, you can also take advantage of Chinese minorities ... as long as you are on the street, whether you are wearing loose or sexy; whether you are mainstream or non-mainstream, whether you are high-profile or Low-key; Whether you are cool or narcissistic; as long as you think you have enough style, then you are our street-type person - dare to SHOW myself, the most I type on the street, I just can not be replaced! This is the step hegemon street Proposition: My style, there is no substitute! THE ONE!