"Love, Love" Red Bean Menswear: Chain Monopoly Helps Independent Brands Take Off

During the 18th China International Clothing & Accessories Expo, the China Clothing Independent Brand Development Forum hosted by the China Garment Association and the Hongdou Image Menswear Brand Strategy Summit were held in Beijing in the same period. Jiang Weijie, executive vice president of the China Garment Association, attended the meeting and delivered an important speech. The forum gathered well-known experts in the apparel industry and hundreds of franchisees. Experts and guests attending the conference conducted in-depth discussions on the central topic of "China's apparel independent brand development trends."

Mr. Jiang Hengjie, Executive Vice President of China Garment Association made a speech

In the solemn voice of the national anthem, the prelude to the China Clothing Independent Brand Development Forum and the Red Bean Image Menswear Brand Strategy Summit was gradually unveiled. Relevant leaders and industry experts gave speeches such as “The current status of China's independent apparel brand development and how to enhance the brand competitiveness of China's independent apparel brands”, “The only way for the development of China's independent apparel brands” and “Experience and ideas for independent brand management”. It is believed that in the past ten years, China's apparel industry has experienced important links such as the 2001 accession to the WTO, the quota cancellation in 2005 and the global financial crisis in 2008. It has now become an undisputed clothing giant and the clothing consumer market is improving. Has formed a relatively complete market and consumer system, and has embarked on the road to brand development. According to a survey, consumption in the Chinese market has accounted for 30% of the total apparel consumption since 2000. Until now, brand consumption has dominated. China's garment industry has finally ushered in a new decade. This new decade is a decade in which China's apparel brands have come to the world.

As the contractor of the forum, the on-site media and guests all focused their attention on the red bean image men's brand under the Red Bean Group. Hongdou Group has been insisting on building its own brand of Chinese clothing for many years. After realizing that the foreign brand has brought unprecedented impact on Chinese national brands, Redbean Group has undergone profound changes and actively transformed, that is, from the production and operation type to the creation and operation, and this transformation It is with the transformation of the men's brand of red beans on May 18, 2008 as a symbol.

Hongdou Image Menswear is the flagship brand of Hongdou Group. Its serialized products include shirts, suits, jackets, trousers, T-shirts, sweaters, ties and so on. The main consumer groups are 25-45-year old urban residents. The brand is based on the theme of “love around, red bean men's clothing” and has shaped the men's group image of “love, love, love, challenge, love, all, frustration and success”. It combines the simple beauty of the life with the brand concept and lays a foundation. Hongdou image men's market core position. In order to make the brand more stylish, affinity and charisma, Red Bean Image Menswear continuously introduces many domestic and foreign top-level clothing talents. Its design director is sponsored by the well-known Chinese men's designer Zhao Yufeng, and South Korea's new fashion design designer He Yanshan is his chief designer. Mr. Antonio Montaldo, who has served in several world top fashion brands and is known as the "father of modern suits," is a model technologist. The joining of top-level clothing talents has made the image of red beans men's clothing, whether it be product quality, models, colors, or brand philosophy, culture has a major breakthrough.

Red bean image Men's designer Mr. Lian Heshan and Chairman of the Board Mr. Zhou Mingjiang

Although the red bean image of men's clothing transitioned to the road but only two years, but the Red Bean Group's more than 50 years of clothing experience and clothing business experience has laid a good foundation for its quality, in the past two years, the red bean image of men's clothing continues to innovate, in the promotion of talent The quality of the team has been improved in terms of team strength, R&D strength, brand style, supply chain management, rapid market response, and channel construction. Hongdou image men's clothing market network is increasingly perfect, its products in the mouth of consumers have gained good reputation, as of the end of February this year, red beans image men's clothing store opened 639, this year 1-2 months, red bean image menswear sales increased over the same period last year, 157 %. It is worth mentioning that, including the current service expo, the red bean image menswear has been participating in the 7th Service Expo consecutively since 2004, and the red bean image menswear is the flagship brand of the Red Bean Group. It is held during the same period during the service expo. The brand strategy summit, this time is the largest ever, which also shows that the image of red bean men in the past few years through hard training, continuous exploration, accumulate experience, to the present, amassing, vigorous and outgoing.

Hu Hao, director of the Red Bean brand menswear brand, said that in 2010, Red Bean Image Menswear plans to hold 10 investment promotion conferences and will also launch a series of incentive policies to encourage dealers to join, and plans to open 762 stores this year. To achieve the goal of 3,000 stores by 2012. He also stressed that in 2009, the red bean image of menswear has gone through the transformation of the "pain period" and "V" word turning point, and this brand strategy summit is the red beans image of the focus of the transformation of men's clothing, it is based in North China The region, which radiates across the country, is of great strategic importance to the development of the men's clothing of the red bean image.