GY, Hart Marx, L2, Sunny Fashion, Jimmy Lion, MIIOW... At this CHIC, the reporter found out that in the various exhibition halls, there are many new generation brands that target young consumers. However, Not only are they unobtrusive, they are also exceptionally strong at the show.

Sunny Fashion

GY, Hart Marx, L2, Sunny Fashion, Jimmy Lion, MIIOW... At this CHIC, the reporter found out that in the various exhibition halls, there are many new generation brands that target young consumers. However, Not only are they unobtrusive, they are also exceptionally strong at the show.

If you do your homework, you will find that the reason why they are not afraid of tigers is because they are already behind the group. The so-called "new brand" is only the most familiar stranger.

In order to speed up the transformation, GY? Younger invited famous Japanese brand designer Tanaka Saburo to tailor the GY brand to Youngor's young and fashionable consumer groups, so that young people after 80 years were also infected with Youngor's righteousness. L2?? This fast fashion brand for the 80 is another masterpiece of Li Lang and designer Wang Yutao. Sunny Fashion?? This brand from Jiangsu Sunshine Group was full of color on the opening day of the CHIC. The product quality and the Sunshine Group are in the same line. The style is younger and more stylish. Dorset, Parkson and other shopping malls came to discuss cooperation. The two casual wear brands, Luxi and MIIOW?, are from Romon and Cat.

In addition, Bosideng not only attacked the men's wear field, but also used the CHIC to launch the trending women's wear brand BOSIDENG VOGUE; Parkland children's wear hand in hand with Li Ning to create "Little Li Ning" children's clothing; 361 ° also passed "more love" to the children, showing 361 ° children's clothing. On the day before the start of the exhibition, the womenswear brand Teofiel also held a press conference in Beijing, high-profile market, its sophisticated and smooth design, just right accessories, self-developed trend fabrics, so that many "old mind" stunning, and When it was learned that its background was Wuliangye Group, it was not surprising.

In a show release at the show, a menswear entrepreneur lamented to reporters that more and more brands are now being manipulated by the group. Behind a brand is often a large group and a consortium, and it is occupied by multiple brands. Segmentation has long been a "trend."

Perhaps it is the Matthew effect that should prove "the stronger the stronger, the weaker the weaker". It is not surprising that the "rich second generation" brand is favored by people. Is the "rich second generation" of famous people able to make full use of the resource background and the performance has skyrocketed and become the "Little Superman" over the first generation? We will wait and see.

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