JOJO and DIZAI's two children's wear brands debuted at Shenzhen Expo

The

JOJO and DIZAI's two children's wear brands debuted at Shenzhen Expo

JOJO and DIZAI's two children's wear brands debuted at Shenzhen Expo

The two major children's wear brands of the company occupy the domestic and foreign markets with a style of fashion personality, and have received rave reviews since they were put on the market. With the avant-garde style, affordable price and perfect management mode, the “big brands, small regions, fine farming” marketing model has gradually formed a scale, systematic, and professional operating model; successfully established the Northeast In areas such as North China, Central China and South China, successively developed markets such as Taiwan and Hong Kong were exported to South Korea, Russia, Singapore, Taiwan, Hong Kong and Macao. The successful experience of chain monopoly management, quality and stable product quality, The branded promotion operating model and professional and professional ethics have brought the brand new marketing concept to the children's wear market.

As a children clothing enterprise with social responsibility, in the spirit of serving the children wholeheartedly, people-oriented, sincerity and career, to improve the corporate culture of scientific and humane management, create children's fashion life, and strive to improve the cultural elements of children's clothing. , tap the brand's potential, in line with the principle of sincere cooperation and mutual benefit, continue to draw on advanced management experience and management skills, improve product quality and service quality, provide consumers with stylish personalized brand children's wear, and constantly enhance the brand value and brand image , determined to build the leading brand of children's wear in China, to create the best children's clothing franchise chain system.

Corporate philosophy: Focus on personality, care for health, lead the fashion

Business goals: Lead the Chinese fashion, create the first brand of children's clothing

Business Concept: The franchise franchise is the development center, and the company's chain and regional agency assist in building a multi-level, all-round marketing system to achieve a win-win strategic goal.

development path:

In 2002, Shenzhen Jiujiu Fashion Children's Wear Co., Ltd. was established, and in the same year, JOJO Fashion children's wear brand was established.

In 2003, the company introduced the CIS system, and the JOJO brand integrated marketing and branding communications.

In 2004, the company held the first JOJO children's wear brand press conference; held the first JOJO brand national image spokesperson selection competition.

In 2005, the company began to expand its overseas business and started the ERP system.

In 2006, the company extended the launch of the colorful children's clothing brand DIZAI, accelerating brand development in the form of franchising.

In 2007, the first DIZAI image spokesperson selection competition was held in Shenzhen; participated in the 7th China (Shenzhen) International Brand Clothing and Apparel Fair and the Pregnancy & Baby Industry Expo.

In 2008, the company's brands have successively participated in the Shenzhen China Garment Show and Beijing International Garment Expo.

In 2009, the company formally settled in Jiujiu Industrial Park; it invested in the production of the sitcom “Naughty Horse Jumping”.

In 2010, the 5-year strategic plan was introduced; ISO9001 quality management system was introduced.

In 2011, JOJO and DIZAI brand image integration design and promotion; Shenzhen branch was established. The JOJO image spokesperson selection competition went nationwide.

In 2012, the tenth anniversary of the JOJO brand; the e-commerce subsidiary “Achieve Child Products” was established; the Hong Kong branch was established.

In 2013, DIZAI registered Chinese brand name Tiyiai.

Second, the brand

1, JOJO brand

The JOJO brand was born in 2002 and is dedicated to providing fashion, personality and healthy clothing for children aged 3-15. JOJO focuses on fashion and individual design styles. It focuses on black, white and red, closely follows the pulse of fashion trends, and achieves popularity and practical echoes. Fashion and health coexist. JOJO advocated giving "fashion discourse rights" to children, advocating new children and a new life.

The prevalence of JOJO commentary in the fashion industry is "a children's fashion, black and white cultural movement." JOJO is famous for its fashion, coolness, bold design style, and "JOJO image champion selection."

Brand style: fashion, personality, type

Brand Concept: Focus on Personality, Care for Health, Guide Fashion

Brand tenet: Win-win sharing, co-creation of "JOJO" monopoly business; create a better life for children and young people, create value for society, partners, and employees.

Brand goal: Leading Chinese fashion, creating the first brand of personalized children's clothing

2, DIZAI brand

DIZAI (Taiyi) is the second dual-line brand under the JOJO after Shenzhen Jiujiu Fashion Children's Wear Co., Ltd., DIZAI children's clothing adheres to the concept of “focusing on individual design, showing children's fashion, health and happiness”, not only will it be fashionable abroad. Elements brought to China, the most important thing is to bring healthy children's clothing and "respect children, care for children" concept to all children, careful care, pay attention to children's healthy growth. Since it was put on the market, DIZAI has been quickly and consistently praised by consumers for its fashion, personalized design style, and simple, sweet, elegant and unique face. It has won the “China Green Environmental Protection Children’s Wear” and “China's Children's Wear Top Ten Influences.” Brand" and other honors.

In 2009, the first DIZAI image spokesperson selection contest was held. The theme was "DIZAI Fairy Tale Kingdom, Diary of Prince and Princess Growth". Beautiful fairy tales are still on stage, and DIZAI fashion treasures are spread all over the country. In the innocent and aesthetically beautiful stage, DIZAI's “simple, stylish and elegant” personality has been perfectly demonstrated. In 2013, DIZAI (Taiyi Love) The "Dream T-Taiwan" talent contest for children was held in Shenzhen. More than a thousand small players took part in the competition, recording the stars and feeling the growth.

The core of the brand: fashion achievement self-confidence, color bright innocence.

Brand style: sweet, noble, elegant.

Brand concept: Focus on fashion, emphasizing personality, and showing the urban children's style.

Brand goal: To develop into China's most branded fashion children's wear brand.