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The company is backed by a talented and creative design team, based in both Shanghai and Hangzhou, who are driven by innovation and dedicated to delivering high-quality work. At the same time, the company has a strong and experienced marketing and production management team, committed to modern management practices, top-notch service, and an unwavering pursuit of excellence. Through a unique counter model, the brand has developed a distinctive and professional VI system, helping "FAY-FAYEE" and "FEIYI" gain rapid growth across the country.
By adopting a franchise model, the company emphasizes a win-win strategy, ensuring mutual benefits and long-term development for both the company and its franchisees. As a result, "FAY-FAYEE" and "FEIYI" have become leading women's fashion brands in China, with a global network of partners. Feiyi offers a style that blends elegance with subtle sensuality—soft yet luxurious, fresh yet refined. It exudes a charming femininity that sets trends and captures attention.
Feiyi represents the image of modern, stylish, and confident women—those who embrace optimism, self-reliance, and independence. It reflects the evolving lifestyle philosophy of 21st-century women, combining fashion with grace. The Feiyi women’s collection is designed to bring your dreams within reach, offering a perfect blend of sophistication and contemporary flair. Whether you're looking for everyday elegance or something more special, Feiyi is here to make you feel beautiful and empowered.