Dream Shuya, a panty brand that has been actively explored and persisted for 18 years, continues to lead the Chinese women's trousers toward a higher and broader future. In 2011, Meng Shuya full portrait of "Pants experts and leaders," the precise new positioning, is a new step to refresh the industry model, to achieve brand ideal under the big pattern, to promote China's denim industry to achieve reborn. On March 29, 2011, at 9:00 am, members of the Political Bureau of the CPC Central Committee, Vice Premier Zhang Dejiang, State Secretary Xiao Yaqing, Vice Minister of Industry and Information Technology Xi Guohua, China Textile Industry Association Du Yuzhou, Vice President Xu Kunyuan, Wang Tiankai Accompanied by other leaders, we visited Meng Shuya booth located at the 19th China International Fashion Fair. At the booth, Chen Yongbin, general manager of Dream Shuya brand, briefed Vice Premier Zhang Dejiang on Dream Shuya as the leading brand in Chinese panties industry. With 18 years of dedicated focus and independent innovation and development. Throughout the tour, Vice Premier Zhang Dejiang encouraged Henan garment makers to further strengthen their brands while fully recognizing Meng Shuya out of an innovative "pants expert and leader". 18 years focused on pants, 6 years CHIC, 3 years ahead of the national market 2011 is the second consecutive year Shuya Meng attended the China International Clothing & Accessories Fair (CHIC), this year's Meng Shuya booth ushered in the visit of Vice Premier Zhang Dejiang was particularly dazzling and attention. Relative to other exhibitors, has participated in the 6th chic dream Shuya, this year more clearly and clearly their purpose of participation, no longer simply to shape to win, put more energy into showing the brand intrinsic. When competing in many brands, Dream Shuya daring to display a hundred percent of the real image of the big show in the world, rich products, atmosphere and stylish atmosphere of the stores, in the chic stage to develop calmly. The real quality and strength of the show is the display of product power and brand power, Dream Shuya with 6 chic course, demonstrated a mature 18-year-old pants brand and the pursuit. In the meantime, the 18 large advertising banners of the colonnade, Mengshuya in the exhibition hall further highlighted the courage and responsibility of the "leader" and were once again widely praised by exhibitors. It is reported that in the just-concluded "2010 China Market Commodity statistics sales press conference," China's leading brand of women's pants Meng Shuya in the two industry rankings and then tipped: Dream Shuya pants overall market share in 2010 First, Dream Shu Ya pants for three consecutive years market share of the first integrated. At the same time, Dream Shuya for the first time by virtue of precise positioning, with a strong market share beat other brands in the pants industry, won the China Textile Daily issued by the authority of the "Chinese Pants chief brand," the glorious title, stand in the industry First of all. Precise positioning to create pants experts and leaders Dream Shuya brand experience in the past 18 years, always "enterprise development strategy, brand development strategy, brand business model." Three major issues as a brand extension and exploration of the key syllabus. Since its establishment, Dream Shuya brand has been continuously devoting itself to the thinking and exploration of the future direction of the panties industry and has taken the pioneering role in the development of the single panties industry. In the whole industry is still based on the wholesale model as the main source of profits, it is the first dream Shuya brand raised in the industry banner. More than ten years, Dream Shuya completed the transformation from the production-oriented enterprises to brand-name enterprises, the localization of the terminal stores to nationalize the expansion of business personnel, equipment, management, a comprehensive upgrade. In 2011, Dream Shu Ya and the world's top known as "the father of positioning," the marketing strategist Trout (China) companies, in the brand industry status and brand strength in-depth analysis, the dream Shuya will rely on " Pants experts and leaders, "the precise positioning continue to clank forward," pants experts and leaders "to confirm the idea, and further strengthen the brand has long insisted on the pants as the core competitiveness of the industry pioneer and guide people Mission development strategy. With the full implementation of this strategy, Dream Shuya will be clearer with the operation of ideas and more precise development strategy to navigate the fierce market environment, the brand in the consumer and industry both occupy a unique mental status , Stand out in the cohabitation of the brand jungle, so as to promote with more powerful Meng Shuya gradually improve the efficient management of the brand in the future market competition space, with "speed" to write the myth of victory! Reshape the corporate philosophy to promote strategic upgrade Business philosophy is the soul of business growth and development, for a long time, dream Shuya in business management, enterprise system, corporate culture, staff training, accompanied by the company's continuous improvement. With the official opening of Lingxiu Industrial Park, Meng Shuya faces the second major leap forward since the brand was founded and its business scale has doubled in size, which means that Meng Shuya must support with more meticulous and scientific corporate philosophy The entire business operation. In September 2010, Meng Shuya dispatched senior executives to Japan to study and study the Kyocera Group, which ranked the 15th in the world in terms of return on assets. During the inspection, he deeply appreciated the management of Inamori Kazuo, the founder of Kyocera Group. Philosophy, from which to deeply understand its classic business philosophy and humanity, and "Dream Shuya version" of the business philosophy research and practice. By consciously going abroad for investigation and research, this has provided the driving force for the continuous improvement of Dream Shuya brand and internationalization, and also opened a new chapter of building an international brand based on the local community. In product development and design, Dream Shuya adhere to the simple, generous, intellectual taste of the overall design style at the same time, and timely absorption of international fashion trends in design to ensure that the style and style of Dream Shuya pants variety and Tide. In the product concept innovation, rising new heights. Today's dream Shuya, can solve any one woman's trousers under any living situation requirements, and give her the most professional and practical recommendations with. Chen Yongbin, general manager of Dream Shuya once pointed out: "The reason why Dream Shuya can be eternal in eighteen years is able to assume the leading brand in China's trousers industry, the key lies in the dream Shuya always put the consumer Demand as a prerequisite for all business activities, and with the changing needs of consumers continue to adjust their development strategy. "In 2011, the lead show company a new interpretation of the product system, hired creative director from the United Kingdom high salaries, and well-known Taiwanese companies planning Strong combination, for each quarter to make a systematic operation of commodity planning and development, together to boost business upgrades. In addition, the channel layout and the image of the terminal is another important step in the strategy of opening the year. Under the positioning of "pants experts and leaders", the company plans to redesign new professional pants stores, In the country more than 1,200 standard stores in the transformation of the old shop, increase the number of new stores is expected to increase 600, and fully into the "central network, service key customer base, the rational use of regional resources" maintenance and development ideas to further strengthen the national sales network quality Upgrade ability, continue to optimize the dream Shuya channel advantages. "Wine is also afraid of alley deep" advertising jargon has been circulating for many years, in the process of brand growth, Dream Shuya never ignore the branding of brand promotion, 2005, Shu Shuya "Pants family articles" TV commercials CCTV prime time delivery, quickly opened the market visibility in the country. In 2011, commercials targeting "pants experts and leaders" are under preparation. A new wave of brand explosions will make Dream Shu Ya occupy again the category advantages of the trousers industry with a more determined image and establish a customer again In the eyes of "pants experts" image. By then, Dream Shuya will be based on products, marketing as a fulcrum to expand brand awareness and reputation, relying on the accumulation of hard power in 2010 a year to achieve the brand again take off, so that the Chinese pants industry due to Shuya Ya Canada Power and then Huan colorful! Pvc Extruded Sheet,Rigid Pvc Sheet,Pvc Sheet Shansu Extrusion Equipment Co., Ltd. , http://www.plastics-extrusion.com