Disney's flagship store in New York sells animated toys and other goods

Although consumer spending in the United States remains sluggish, Disney, an entertainment giant, is still aggressively expanding its retail business. The newest shopping mall was unveiled at Times Square in Manhattan, New York. Disney also plans to renovate the store's vision and will make Disney stores in the United States rebrand in the next five to seven years.

American youth apparel retailers such as Aeropostale, Forever 21 and American Eagle Outfitters have recently chosen to open glamorous outlets in this popular tourist attraction. Disney has also joined the ranks of these retailers and has set up a brand new store in New York’s famous landmark Times Square. Quasi-imposing is the opportunity brought by the 1.5 million people coming and going from Times Square every day.

Disney's newest mall, which occupies an area of ​​20,000 square feet, is five times bigger than most Disney retail outlets. Morin, president of Disney Consumer Products, pointed out that the products sold in Times Square's retail outlets are very similar to those of other stores, but they are only slightly different in type and quantity.

The new store’s signature features include Disney’s popular animated “Cars” display area where children can assemble the car models that have appeared in the animation. There is also a 20-foot (6-meter) two-story princess castle with a “mirror mirror” on it. Images of Cinderella or other Disney princess characters appear on the mirror of the waving magic wand. There is also a small theatre where consumers can choose Disney movies, videos and classic animations.

Disney Chief Executive Igor revealed when interviewed that two years ago, he and other Disney executives had once asked Apple CEO Disney’s major shareholder Jia Bosi for benefits. Under his proposal, he had the concept of this exhibition store.

The Disney executive said that the company intends to complete the conversion program for Disney retail outlets in the United States at a rate of 20 to 25 stores per year in the next 5 to 7 years.

However, Disney proposed this remodeling program, which coincided with the low tide of consumer spending in the United States. The main reason is that the heavy debt, the housing market downturn and the high unemployment rate are still lingering, affecting the American people's willingness to open pockets.

However, given Disney's animation and film productions such as “Toy Story” sold out, Iger is still confident that consumers will buy gas. Even if the time is not right, the values ​​represented by great stories and characters will still be of interest to consumers.