The planning of the website is the soul of the website. Just like a combat plan, it has a detailed plan based on knowing the other, so as to ensure the victory of the battle. I generally plan for the corporate website. I will first chat with the company's leaders and employees to learn more about the company and make detailed plans that are consistent with the company's current situation and future development on the basis of full understanding.
In the virtual world of network information, the Internet provides opportunities for the world, and also makes this virtual world full of countless commercial sites and spam sites. Most sites lack souls and themes. The reason for confusion is the lack of planning and design. Therefore, in order to make your website stand out from the countless sites, you must make overall arrangements for the entire site, plan, carefully consider all the content, and organize all the ideas in a reasonable way. Page style. Determine the marketing objectives of the web site, mainly from the following six aspects:
1) Market research stage to understand the current development of the Internet and the development and operation of similar sites, draw on their strengths, find out their own advantages, make a survey on the market, identify the theme of their website, and find a good starting point.
2) How large is the size of the website you envisioned?
To make a website is not how big it is to be blind, but to determine whether your website is a small, medium or large-scale website based on its current stage capabilities and the size of the company, or from a small scale, and then gradually development of. This is mainly related to the post-maintenance of the website and the development direction of the website.
3) Determine the category of the website. What design features do you want the website to have? Depending on the theme, the form, and the characteristics of the company, the design of the website has different categories. It can be divided into: content-based, design-assisted, and speed-oriented. A large-scale professional website, which is generally embodied in professional icp, isp supplier-produced websites, should not be too fancy when designing such websites, should pay attention to the amount of information; the second most companies in order to better promote their products A website that expands its sales, makes its products go global, and improves the image of its own company. This kind of website should be made with the characteristics of its own products, which is relatively more focused on product marketing; the third is image Class websites, generally such websites are relatively reflected in the government department. As a window to the outside world, the website design is relatively serious. The fourth type is the personal homepage website. This kind of website is relatively free and not subject to any restrictions. Free to play according to each person's own strengths. Therefore, when we make the homepage, we must clearly define our own orientation and design a site that suits us.
4) Who is your primary target audience?
Depending on the type of website, the target audience is different, there are business people, professionals, students; women, men; children, teenagers, middle-aged people, old people; or all people, such as educational websites are relatively targeted The audience is the teachers and students of the institution. Websites for cosmetic and skin care products are relatively female.
5) Determining the overall style of the entire site In fact, this principle is no different from traditional printed publications. All the images and texts on your web page, including background color, line, font, title, footnote, etc., must be unified and run through the whole station. This way the reader looks comfortable and smooth, leaving a "very professional" impression on your website.
Give a simple example. If you are using a black dot to enhance the visual effect in the case of a number of one, two, and three, then you should use the same style in other similar places. For colorful sites, pay special attention to the uniformity of style. Colors can vary, but fonts, body text alignment styles, titles, background effects, and special image effects should all be uniform.
Many netizens who lack editorial and publishing backgrounds can easily ignore this point. Especially when there are more web pages, it is easier to forget.
6) How much money are you going to invest and how do you run this website?
Estimate the website, estimate how much money you need, how much money you are going to invest in running the website, and assume that the website will be operated by yourself or by commissioning professional services after the website is created. Guidance, or set requirements, goals are completely done by others. This is a problem that cannot be ignored. If a website is done in the early stage, no one in the latter stage is empty. It is like a newly built street. It is clean and people like to come here to go shopping. It has been a long time. There are more people walking, and there is more garbage. At this time, no one comes to the tube, so the more piles of garbage, the fewer people will go. It has gradually been forgotten for a long time. Website management is also the principle.
7) Organize the content framework and logical structure of the site according to the target framework. Figure 1 Refine the goals to sort out the goals of the site content framework. You should refine the goals and preliminarily organize them to achieve these goals. Everything you need to include. For example, what information should the site post, what applications the site needs to provide, and so on. Then, you should write down the preliminary outline of the content and submit it to the superior or business personnel for review and approval. This actually creates a demand report for the site design. In your content outline, you should also indicate the source of the information for that content, and which department should provide information. By listing these, it will make the superior and all relevant departments clear "who should be responsible for these contents."
2 After further arranging the logical outline of the site to define the content outline, you should be able to roughly draw the structure of the site. There are also many kinds of structure diagrams, order structure, mesh structure, inheritance structure, WEB structure, etc., depending on your content. For example, if you are working on a tutorial, it might be appropriate to use a flowchart that shows the order. Most complex websites are integrated into several different structure diagrams. The purpose of drawing a structure diagram is to facilitate the logical organization of sites and links, and at the same time, you will use this diagram to assign work and tasks in the future.