Beinagawa's autumn/winter 2017 new products and latest space image launching ceremony

On June 16th, the launch conference for Benetcheon's "Unlike me" theme was held in Changshu International Hotel. At the scene, the Beinagawa Menswear released a 2017 new autumn/winter and 6-generation space image, which further demonstrated Benagawa’s understanding of fashion life and its vision for future development, and demonstrated a brand new image of Benagawa. The leaders and guests attending this conference in Benagawa include: Yu Bing, President of Jiangsu Clothing Association, Secretary Gong Huijuan, Zhang Danqing, Nanjing Arts Institute, Deng Kai, Chang Xia Textile Institute, Zhang Xia, Director of Changshu Clothing City Management Committee The general secretary of the military and the clothing association of Changshu City went to Wuji, the leaders of the relevant departments of Changshu, and the guests from finance, department stores in Jiangsu, Shandong, Anhui, and Henan.

"Benagawa" is one of the men's brands of Jiangsu Baichenghui Garment Co., Ltd., founded in 2008. Since the opening of the first store, there are now nearly 200 stores across the country, from Jiangsu and Shandong to Sichuan, Anhui, and Henan. In 2017, the Henan branch was formally established, marking that the Beinagawa men’s clothing began to be based in the Central Plains and radiate throughout the country.

Based on the advanced production system of the Baicheng Factory and the powerful flexible supply chain system, the Beinagawa Mens have the ability to quickly respond to and integrate with the market. Beinagawa attaches great importance to product tonality. In 2012, it collaborated with the world-famous MLC team in France to publish product plans. It remains in line with international standards and is the first to propose a product modularization design and development system to ensure that the brand's tone and display are consistent with the brand's vision. style. In 2015, the use of big data modeling to establish a merchandise management system to enhance product sales. In 2017, it collaborated with famous Japanese space designers to launch a 6-generation space image and once again enhance its brand image. Through years of accumulation, Benagawa has established a refined management model that integrates design, sales, and channel construction based on a flexible supply chain, which will fully open the domestic market and create a well-known brand in the Chinese fashion field.

Benagawa, winner of the fashion dream factory. No luxury, no attachment, no ordinary, unique creativity, is committed to creating a successful figure for urban men and women aged 25-35.

Benagawa, the two styles of dress personality collision, movement and affordable. The leisure series is suitable for street and party occasions and shows the lifestyle of urban elite fashion, personality and taste. Sven series is suitable for business and formal occasions to create a refined, simple and refined image of the workplace. Beinagawa adheres to the brand style of creativity, urbanity, elegance and structuralism, and pays attention to exquisite detail and playful design. It is highly sought after by fashionistas.

Benagawa, the perfect combination of three spiritual forces; freedom, Beaune, exploration. Freedom represents vitality, Bona represents ideology, and explores representative innovation. This is an essential element for a brand to succeed.

The Beinagawa Autumn/Winter 2017 Fashion Conference takes the theme of “wonderful dreamland” as its theme, explores the relationship between future technology and human life, and wonders how the future of human life will be influenced by science and technology. How does technology combine with traditional art and how the future and the past The coexistence of coexistence and the combination of fashion trends make the product more fashionable and stylish. To cater to the current personalized and diversified consumer needs.

At the Beinagawa Space Image Conference, the new image of the 6th-generation space was born in succession. The work was created by the Japanese space designer Ito wins. Ito was born in 1961 in Otsuka, Japan, with a maverick style name. Noise interior design community. "Continued" brings irregular beauty to customers and a model of perfect integration between traditional costumes and modern technology.

Through the splendid interpretation of the two conferences, the guests presented not only a luxurious visual feast, but also the perfect combination of fashion and technology.

At this ceremony, Chen Zhigang, chairman of Jiangsu Baichenghui Garments Co., Ltd., explained the new retail and new business conditions. He said that the new retail is to use the new retail methods to create the latest and most efficient platform to obtain customer demand, from the source to solve customer demand problems. The important path of the new retail of Pena River is the supply chain, from product research and development to production, to terminal sales, which has greatly accelerated the production and sales of goods. At the same time, using the advantages of its own production lines, set up fast counter-attacks to achieve rapid response and meet the needs of shops, thus creating a flexible supply chain that fits in Benagawa.