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Mobile Internet era, the lifeline of the fan economy must be high quality and cost-effective products. As one of the earliest children's wear brands in China, children and children are not only considering the factors of price and fashion, but also the quality of the products they design and produce. Craftsmanship by the product, insist on using quality to speak. The rise of the fan economy Fan economy refers to the structure of the relationship between fans and be concerned about the operating income-generating behavior, were mostly concerned about celebrities, celebrities and industry celebrities. In short, consumers are keen on a brand or a star triggered consumer behavior. Fan economy into an economic form, is a product of commercial society. Prior to this, sought after fans and fans at best make celebrities themselves become more famous, and "Lee" has no direct relationship. In the Internet age, whether stars, businesses or individuals, can become the focus of much attention. In a market economy environment, with a loyal and large fan base, combined with the Internet marketing, fans can have enormous economic efficiency. Over the past few years, with the rapid development of the mobile Internet, the popularization of smart phones and mobile electronic devices has quickly made the "fan economy" effect, which follows the mobile Internet wave, a symbol of the new business model. The new technology products, represented by millet, hammer and music, invariably made a significant contribution to the economic performance of fans and become a leader in the field. Although the fan economy has created numerous myths in the past few years, will it continue to lead the trend in the future? As the earliest children's clothing brand in China's children's wear industry, China's top ten children's wear brands and watermark children's wear in Beijing's well-known trademarks, with practical action, the children's wear industry should be given an account of how the children's wear industry should treat the fan economy . Recently, Wang Lei, Director of Children's Wear Marketing said in an interview with me that a brand has a loyal fan base is very necessary. In the children's wear industry, we are no stranger to the "fan economy." Department Store era, offline shop terminal VIP membership system can be understood as a fan of the economy. But this is different from the fan economy in the Internet age, and fans are not hugely contagious. In the Internet era, every fan is a self-media individual. Every day they spread to people around them, passing on all kinds of information and passing good information to fans. They can bring better brand recognition and reputation to the brand. To this end, children's clothing is also actively doing WeChat marketing, microblogging marketing, through online and offline interaction, so that more consumers become fans of the brand. Wang Lei believes that fans or consumers like and happy to buy your brand? In fact, no matter how the fan economy marketing, consumers and users are most concerned about who the most worth buying, so the lifeline of the fan economy must be high quality and cost-effective products. By delighting consumers with high-quality products and services, letting them genuinely recognize and love your products and drive them with products, this is the ultimate value of the fan economy. Craftsman spirit, 21 years down-to-earth product fan economy For marketing, a huge group of fans can indeed lead to a marketing brand in a short time, but this marketing can only bring a flash in the pan, and can not dominate future. Water children's clothing as a traditional offline brand, with more than 20 years of cultural heritage. Unlike the online brands that have emerged in recent years, they have gained short-term business benefits through price wars and large-scale brand marketing. Instead, we prefer to focus time and cost on the product. Through more than 20 years of experience and employing scientific data obtained from professional research institutes based on the physical growth characteristics of Chinese children, Water Boy combines the fashion, comfort and ventilation of children's wear with clever combination. Behind every piece of product, are contained in the child's critical fabric, the cutting of the demanding and grasp of the details, which belongs to the child's craftsman spirit. Children's clothing adhere to the product, we believe that, whether consumers are not the designer or producer of products, but every consumer should be the product of experience. More than 20 years of focus on children's clothing, so that children have a special feeling of water, insist on doing a child to wear comfortable, parents buy the rest assured products. Water children's clothing has been developed for 21 years today, whether it is the past, the present or the future, water children's clothing is just down to do the brand should do, concentrate on, indifferent, able to withstand the temptation of capital. For Chinese children to provide better quality children's clothing, insist on doing in line with the brand long-term development of things.