At the time of the transformation of China's garment industry

The flexible manufacturing digital production model moves from "**-style mass production" to "spot-based agile manufacturing" and is more intelligent. It can not only reduce production costs, shorten the product manufacturing cycle, adapt to the market's update speed, but also satisfy individualized consumption. demand.

In the just-argued military parade in honor of the 70th anniversary of the victory of the Patriotic War in Russia, the 14-style concierge clothes worn by the honor guards of the People's Liberation Army of the Chinese People's Liberation Army won the attention of everyone. As the design maker of the clothing, the only central enterprise in the apparel industry is the only one. ——The Emerging China Group said that in terms of fabrics, design style and workmanship, this has demonstrated the level of development of the Chinese garment industry.

After undergoing the wholesale and extensive development stage in the past and experiencing the shocks of the Chinese garment processing factories in the past two years, with the advent of a diversified and personalized consumption era, the business model of clothing brands has constantly been impacted and even subverted. Management model, industry experts generally believe that the garment industry to achieve transformation and development is just right, while grasping the real needs of consumers to build a reasonable development model of the industry is the key.

In an interview, the relevant person in charge of the Emerging Development Group said that the flexible manufacturing digital production model has evolved from “merchandise-scale mass production” to “stock-based agile manufacturing” and is more intelligent, not only reducing production costs, shortening product manufacturing cycles, and adapting The speed of market updates can also meet individualized consumer demand.

It is understood that the current flexible production model has become a trend in the industry. Red-collar suits have been successfully developed to standardize the reproduction of personalized clothing flexible production system. This system provides for every detail of a custom suit, allowing customers to select fabrics, styles, and make personalized requests with just a few clicks. Zhang Yunlan, the president of the red collar, once said that the market has undergone a complete change and personalized customization is the future direction.

Coincidentally, the newsletter personalized customization business has also been launched on Tmall last year. Consumers can make online appointments for body mass measurements and 72 hours of on-site body mass service. Then through the information of order processing, intelligent production to ensure fast delivery.

At the 2015 service expo that has just ended, Yaparandi demonstrated the experiential smart O2O (ie online to offline) customization system. According to company sources, with the help of internet big data thinking, the company has developed a "customized intelligent production system" that will directly connect consumers with customized intelligent production systems, enabling consumers to independently design orders at the PC and mobile terminals, link lines** Inspection shop, realizing clothing custom O2O.

Industry experts said that the future development of the garment industry is to "people-oriented." Consumers have already stood in the same position with the brand, and even dominated, and the distance from the brand is getting closer. The brand needs to communicate, share, and cooperate with consumers, understand consumers more deeply, and strengthen consumers' experience. From the angle of providing personalized product customization and rapid service, the flexible production model will gradually become the industry's development direction, and the era of large-scale on-demand production may gradually come.

Functional apparel demand creates new markets

According to a person in charge of a clothing company, if the past is mainly classified according to seasonal demand, people nowadays will shift their etiquette, work, leisure, home, entertainment and other needs into more categories. The more detailed the classification, the clearer the functional requirements will be. . Functional apparel demand space has spawned a new consumer market, and apparel industry brands should seize this consumer hot spot for timely development.

It is understood that the JH1912 brand, a brand of the new Jihua Group that designs and produces clothing for the Chinese military's honor guard team, is the perfect combination of function and fashion. The fabric is made of highly waterproof, breathable Italian imported fabrics, with both aesthetic and outdoor functionality, in order to meet the personality and functional choices of urban elites, fashionable new generations, sports and outdoor enthusiasts.

In addition, Li Ning has just announced a strategic cooperation with Xiaomi Investment's hardware eco-chain company Huami Technology, and the first batch of two running shoes will be launched in the third quarter of this year. According to the relevant person in charge of Li Ning Company, in addition to the functions of the smart chips that have been disclosed, in addition to the standard data collection analysis and sports records, they will also provide professional and tailored guidance for the Chinese runners' running posture.

According to market analysts, the future outdoor equipment products need to pay attention to the combination of portable equipment, communications, optical instruments, electronic equipment and other equipment and clothing, and bring more consumption space to the future apparel market.

Big Data Outlines Consumer Clear Imagery

"At present, the homogenization of clothing brands is very obvious. In the clothing competition market in which 'hundreds of people contend for a hundred flowers', the difference between clothing brands has become a major problem for the apparel industry." Clothing companies generally stated that one of the effective ways is With the help of big data technology to grasp the real needs of consumers. The data from social networking sites is large and lively and represents the true ideas of Internet users. Therefore, the "consumer" is no longer a generalized, fuzzy group, but an "overall person" supported by massive and fragmented data. The apparel industry should pay attention to the collection of these live data, and have a deep understanding of consumer demand, so that the brand is closer to consumers, and then create and lead consumer demand.

Yang Minde, member of the National Committee of the Chinese People's Political Consultative Conference and Chairman of the Hong Kong Esquel Group, pointed out that for the textile and apparel industry, from product development to production and sales, a large number of highly relevant data information runs through them. The difficulty lies in how to effectively tap, utilize and integrate these data information. And translate into realistic commercial support. She suggested that the relevant departments of the country should take the lead to unite all parties in the industry to strengthen the application and landing research of big data technology in the textile and clothing industry, focusing on the analysis of controllable big data, feasible implementation plans, and effective analysis and mining technologies. The direction that other companies are concerned with will help boost the value of big data in the entire industry.

Yinman Women Chairman Fang Jianhua also said: "The core of big data is based on understanding of consumers." He analyzed that traditional clothing companies have no way to control the details of end consumers, and brand membership data is difficult to collect. However, under the Internet channel, after being able to control the data of all consumers and carry out effective analysis, it is possible to stratify the customers well and push products for customer preferences.

It is undeniable that the development of O2O has begun to affect the entire apparel retail industry. But whether it is online or offline, homogenization competition is a common problem facing the apparel industry in the future. It can be said that the information collection under big data is also to better understand the real consumer demand, and then to satisfy the preferences of consumers to achieve brand positioning. Therefore, after using Internet technology to achieve consumer connectivity under big data, returning to the essence of the product and returning to the nature of business, it will be a good strategy for the development of the industry to truly implement transformation and upgrading of the industry.