China is a big country with a population of 1.3 billion, and the underwear consumption of 300 million women of the same age is very strong. According to the data disclosure, only a bra consumption, in 2010 more than 1.1 billion, annual sales of more than 30 billion yuan; 2011 exceeded 1.3 billion mark, with annual sales of nearly 40 billion yuan. Women's underwear is much more than bras, but also includes underwear, hot pants, suspenders, bellybands, swimwear, and more. In addition to swimwear, other types of underwear are available for women most of the time.
Because of underwear market has a huge profit margins, many small entrepreneurs fancy this market, hoping to choose a lingerie brand to join the business. However, in the process of choosing a brand, many people go wrong, the following five errors are the most common.

Myth: joining underwear must understand the industry

Many underwear franchisees want to join the underwear industry will have to have a very deep understanding and understanding, otherwise it will be blind touch, can not find the North.

In fact, the current professional franchisee brand for zero-based entrepreneurs conducted a very detailed and thoughtful detailed business planning and training to ensure that each franchisee can orderly and easily managed, franchisees only need to copy the successful experience of others and then Combined with the characteristics of the local market to make some micro-adjustments, then you can achieve the desired business goals.

Myth # 2: underwear must have sufficient capital to join.

In many people's view, joined the underwear brand is to invest a lot of money, to take risks, so I did not dare to decide. In fact, the lack of funds in the commercial circle is a common phenomenon. There are few bankers with billions of positions and hundreds of entrepreneurs lacking. Tens of millions of project funds and alley shops also need to borrow a few thousand dollars to turn around. The lack of funding is not an absolute obstacle to join the underwear brand, because there are a lot of underwear to join the brand for zero-cost people have developed a very advantageous joining policy, such as well-known underwear franchise brand Betanna is invested 50 million to fully support 100 Entrepreneurial hero, such a chance is very rare.

Misunderstanding three: underwear must have to join the formal education system

There is no doubt that once a well-educated person starts a business, it will be easier. But this is only for the general case. Some people in the community who are well-educated and fail to do business are not many successful entrepreneurs without a complete education.

Good educational background gives people confidence to help people stand a higher starting point, but after work, the value of social universities depends on the results of the work. The key to being able to create a job outcome is whether or not the entrepreneur will continue to learn, and the differences in academic qualifications will be diminished over time.

However, after all, our school education is more emphasis on the cultivation of examination-oriented qualities, and often lack of ability to enhance personal aspects, so as long as franchisees have the spirit of learning, willing to learn, then you can certainly through the University Efforts and hard work to learn a lot of things, get rapid growth.

Misunderstanding four: underwear to join a good idea

Many franchisees think that to join the underwear brand must be before the start of all the problems think good, how to start business, how to profit so there is a comprehensive sound plan, the only way to achieve business success. However, the ever-changing market, the plan is far behind the changes, the detailed changes proposed today may need to be adjusted tomorrow, so underwear is not the most important to join a very detailed plan, but in the process of adjustment at any time to adjust the plan to adapt to change The ability and level.

Myth: joining underwear we must choose the hottest brand we are doing

Looked at someone else's brand to do a good job, or a brand of advertising, to coax, the result is not their own imagination, which is a common problem many underwear franchisees. As everyone knows, the three monks did not water to eat, what to do too many people, profit margins will be significantly under pressure, the result, it looks like vigorous and lively, but in the end did not get real benefits.

Therefore, the choice of underwear to join the brand must be based on their own circumstances, the choice of scientific rationality, not just parrot, can not follow suit, the only way to find the most appropriate underwear to join their brand.

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