Alibaba reinvents new technology in the apparel industry with artificial intelligence. One second can recommend 100

What can I do in 1 second?

For the human world, fleeting;

For artificial intelligence, there is no hole in the sky;

For example, Alibaba's AI designers can generate 8,000 product posters and AI smart copywriting to create 20,000 marketing phrases.

In the field of apparel matching, Alibaba's new AI species is on the job – FashionAI, which provides consumers with 100 sets of wear recommendations in one second.

On July 4th, the fashion retail concept store featuring FashionAI technology was unveiled on the campus of the Hong Kong Polytechnic University. The new technology created a new shopping experience and also provided retailers with a comprehensive and intelligent blueprint.

As the head of the four major elements of human life, clothing and housing, the apparel-related industry has reached 3 trillion US dollars worldwide.

Alibaba's FashionAI project is a new technology attempt based on algorithms for fashion matching. Through the AI ​​perspective to complete the reconstruction of the apparel cognition system, it provides consumers with personalized matching suggestions.

The algorithm is mainly based on the matching scheme of more than 500,000 hipsters on Taobao. After accepting the consumer's matching needs, it will quickly match the attributes, colors, styles, details and other dimensions to find the most suitable way to wear the item. At present, it has reached the level of the general online shop match.

(A consumer experience machine recommendation in the FashionAI flash shop)

With the help of Alibaba's huge e-commerce user scene in the past 7 years, leading technology in machine learning and image recognition, FashionAI has jointly completed the integration process of fashion language and machine language with the fashion industry and AI academic industry. while meeting a large-scale high-quality data sets and costumes professional requirements of machine learning, AI + standard defines the current research system in the field of FASHION.

Zhuang Zhuoran, vice president of Alibaba Group, said that the emergence of FashionAI will not only reconstruct consumers' dressing experience, but also reconstruct the future design and production of the entire apparel industry.

Currently, FashionAI has reached the first phase of cooperation with the apparel brand GUESS, and all the clothing and accessories in the concept store are provided by the latter.

"In the future, we hope not only to directly give consumers the final choice, but also to open up the AI ​​knowledge of the apparel to consumers, so that consumers can participate in the definition and decision-making of the standard, understand the clothes themselves, and then understand the way to wear. We hope that such AI capabilities can be applied to Alibaba's hundreds of millions of commodities, affecting the public and changing the apparel and retail industries," said Zhuang Zhuoran, vice president of Alibaba Group.

Consumers can have the following new shopping experience:

1. When you are interested in picking up a certain piece of clothing, the smart button on the clothes will sense and wake up the associated smart screen, displaying the corresponding clothing information and recommendations in the store.

2. When you put the selected clothes on the smart screen in the test basket, the clerk receives the information through the in-store system and puts the selected clothes in the fitting room in advance. If you need to change the style or size of the clothes, just place the order again in the fitting room and the clerk will deliver it.

(Customers choose the favorite in the store to wear the proposal and will be synchronized to Taobao "My Wardrobe" after leaving the store)

3. When you experience the recommended wear of the machine in the concept store, you can also choose to connect with the online shopping data, and get the combination of online and offline advice.