Leading Word: The World Cup in South Africa is being staged. This brings not only a grand feast of football, but also a Sportswear fashion. Outside the sports field, sports and fashion have long been grafted together. Most consumers wear sportswear, not for sports, but for 'fitting' sports and relaxing.

This summer, sport is the absolute protagonist. South Africa's World Cup stadium is not only a feast of football, but also a sportswear fashion. Those who do not like football will inevitably not find trendy football stars like Hollywood stars on TV. They will also look at the top-level boots worn by Armani suits, Messi and other world-class players worn by England players. Outside the stadium, sports and fashion have long been grafted together. Most consumers wear sportswear, not for sports, but to “install” sports and relax.

这个夏天:运动也时尚(图1)

Sports also need fashion

The rhythm of modern urban life is too fast. Although the concept of health is deeply rooted in people's minds, it cannot guarantee the daily exercise, but it also hopes to look both dynamic and trendy. Obviously, sportswear cannot meet this huge market demand.

China's sportswear began to develop from imitating others. The huge sales volume of sportswear has reached a flooding situation. Because of its own design insufficiency and poor image, it is difficult to have a brand like Nike, Adidas, even if they remove Logo, consumers can still be identified at a glance. For many consumers, sportswear that lacks fashionable elements has become the “silly cap” uniform.

“Leisure” is the most important part of contemporary lifestyles. More and more consumers want to maintain a fashionable appearance during their leisure time. In particular, they can skillfully make up for defects in the body and highlight the advantages of the body. “Wearing sportswear is certainly not for running marathons, but for fashion and leisure. I hope that I will be able to enjoy the vitality of sports without having to master the skills,” said a sportswear fan.

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