Hong Kong "Saturday Fu" jewelry was established in 2004, engaged in the design, production and operation of jewellery such as gold, platinum, K gold, diamond inlay and jade. Recently, the person in charge of “Shufufu” jewelry in Hunan Province found that the “Saturday Blessing” product sold on the second floor of a shopping mall in the Tianxin area of ​​Shifeng District is unclear. From the store decoration and furnishings, it should be knock-off. . After Shi Feng’s police intervention, he found that this was a fake registered trademark case. At present, the police have arrested 2 criminal suspects and seized more than 2,400 counterfeit goods on the spot.

[doubt] The main image wall, fonts and trademarks in the store are not right.

Mr. Zuo, the head of the general distribution department of Hunan Province, “Shufufu” Jewelry International Group Co., Ltd., said that their registered trademarks and store decoration are all globally unified. The main image wall is white on a red background. The decoration of this cottage is strong. Counterfeit, but there are still many flaws. For example, in the real store, there will be five words "Saturday Fu Jewelry", which uses the corpus callosum. There are pinyin and English below. The Shanzhai store only has the words "Saturday Fu". The image wall is yellow on the red background and is in bold type. The product label of the authentic product in Hunan has three links, and the product label of this cottage shop is two.

The police said that the owner of this cottage shop is the father and son, from Fujian Putian. On May 15, the police captured his son Xiaolin. Nearly a month later, his father Lao Lin came over and surrendered himself. Lao Lin said that after the incident, he was afraid of the public security organs' investigation and hid. He was worried about it for a while. He tried to surrender himself several times, but he went to the door of Shifeng Public Security Bureau and hesitated. He did not get off. Later, the police also contacted Lao Lin to do his ideological work and encouraged him to go to the police to face problems and solve problems, better than hiding. In the end, Lao Lin surrendered on June 12.

[Celling] Jewelry and labels are all illegally profitable in Shenzhen for more than 500,000 yuan.

According to the account of Lin's father and son, the store was started in May last year, with a monthly rent of 4,000 yuan, and did not apply for registration of industry and commerce and taxation.

The reason why the father and son chose to open a store in Zhuzhou is because there are more Fujian fellows in Zhuzhou. At the beginning of last year, they discussed the need to come to Zhuzhou to do some business. Later, they felt that the jewelry business was better. The "Saturday Fortune" brand has a certain popularity in the market and should be better sold. Compared with brands such as "Chow Tai Fook" and "Chow Sang Sang", The number of stores is slightly less in Zhuzhou, and citizens are unable to compare them. The probability of being demolished is small.

Later, the two went to Shenzhen, purchased a large number of illicitly produced gold, silver, jade and other jewelry, and bought some fake "Saturday Fu" brand hangtags and labels. The two confessed that although there is the word "Saturday" on the label, the gram count column is blank. After returning to the plant, they weigh the weight of each piece of jewelry and then complete the trademark.

The father and son believe that the jewellery they sell is “real price” and there is no falsification. It just “borrows” a well-known brand to accumulate popularity and make the sales more. Since May last year, they have illegally made more than 500,000 yuan.

Consumers can file civil suits for rights

If the public bought the cottage "Saturday Fortune" at this store, how should they defend their rights? Li Xing, a law firm, said that Lin’s father and son are suspected of criminal offences and will go to court for trial. If consumers want to defend their rights, they can wait for the criminal case to be settled and then file a separate civil lawsuit for compensation.

If the public wants to file a lawsuit, they will be required to submit relevant evidence, including the invoices purchased at the time and the appraisal conclusions of the "Saturday Fortune" jewelry. When citizens conduct jewelry appraisal, they must choose an accreditation body with professional appraisal qualifications and authorization by the judicial administrative organ.

【related information】

When choosing jewellery, most people will choose brand jewellery, but what are the franchisees authorized by jewellery companies? The industrial and commercial law enforcement officers teach you four tricks to identify the qualification of the store.

1. Open the official website of the jewelry company first, and check if the store in Zhuzhou is the franchise store of the company. If the official website does not display, you can call the company for telephone consultation.

2. According to experience, the products of counterfeit brand jewellery are relatively rough, and there is no such brand logo on the product, or the words are blurred.

3. View the product identification certificate.

4. Scratch the anti-counterfeit coating and enter the anti-counterfeiting code according to the prompt. You can call and open the official website for enquiry.

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