Changchun City, Jilin Province is located in the top shopping mall Ginza, a business-style women's BEAUTYMARK Biao US brand stores occupy 140 square meters, in Brother, Jiu Zi and other big-name clothing next to no less, the sales performance has been maintained at the forefront. However, this mall is only one of Ms. Gao Haiyan's many Biao beauty dress counters in other cities in Jilin, the top mall, there are also distributed such a shop has six, and puzzling is that Gao Haiyan also five years ago Just a small shop owner who is less than 30,000, what makes the shop with 6 stores? She and her dedication Biao US women's brands for some kind of fate there? Origin, love that series of Biao US shopping mall In 2008, Gao Haiyan, whose hometown was in Changchun, Jilin, traveled through Shenzhen shopping mall in Hong Kong and saw the "Guangzhou Wanglin Garment Factory" clothing that was not formally marketed at the time. Gao Haiyan entered the mall was deeply attracted by these elegant women's style, with the words of Gao Haiyan is: "That is very elegant, self-cultivation style, reveals a deep feminine, looking at those Clothes, you can imagine wear on their own Mo Yang, and those fabrics are also diverse styles and comfortable Korean imports of high-grade fabrics. " High-Swallow At that time, Gao Haiyan eagerly asked the owner of the series of clothing manufacturers information, but because of "Guangzhou Wang Lin garment factory" promotional materials and did not promote her information she got is only the full name of a manufacturer, can not even find the location of the manufacturer . After returning home, she put on the style of feminine clothing was her sister's praise and ask for the purchase address. At this time she sprouted an idea, "why not open a clothing store?", Gao Haiyan with his love of clothing and their keen fashion sense, she will only have tens of thousands of dollars to open a small clothing store. The shop means to find sources, an industry friend recommended her to a stall in Shenzhen get goods, when she went to the stalls in Shenzhen saw that "BEAUTYMARK Biao America" ​​clothing stalls, the stalls Clothing style is that she has been looking for a long time, "Guangzhou Wang Lin Clothing Co., Ltd." produced, the difference is that the manufacturer upgraded to corporatization. After some inquiries that this "Wang Lin clothing," the fabric and style by consumers, just two years before the rapid expansion of a small manufacturer, developed into a professional brand company operation. Which Biao US brand is the flagship "elegant femininity" style dress, Guangzhou is the first sales of the type of dress brand, wholesale market in Guangzhou White Horse has four stalls, and later expanded to Shenzhen, Chengdu, Sichuan and other places. Know about the same, Gao Haiyan took out the purchase of 20,000 yuan plus their own mobile money 1 million all invested Biao US clothing business. However, the problems that need to be faced also came: Biao America's clothing positioning for the high-end, good quality, cost of technology, design cost is high, which means that the overall grade of high-Swallow store to upgrade, to keep pace with Biao US high-end clothing Clothing positioning. The high-Swallow now small storefront is not enough to support the image of these costumes, when Gao Haiyan made a surprising decision: Follow Biao Mei do brand! Gao Haiyan Biao US apparel brand stores Brand operation and transformation of the road From ordinary shops to brand operation is really difficult, this is Gao Haiyan problems. But she firmly believes that Biao Mei's future and development, she came to Shenzhen Wang Lin Clothing Co., Ltd - Biao US headquarters. Wang Lin met clothing workshop, playing a version, fabrics, warehouses, Gao Haiyan clothing production process has also been a basic sort. In a few days at headquarters, Gao Haiyan did not dare to pull down a training course, for fear of lack of understanding of their products, sales, just a few days is the spring of Wang Lin apparel orders, Miss Gao Haiyang suggested to stay for a few days Participate in the company's order will be able to better understand the company's movements. After 3 consecutive days of ordering, from the sales skills, meticulous management, fashion trends, brand management considerations, site ordering preferential policies and other series conducted in-depth study, Gao Haiyan more determined to follow the Biao Mei do brand confidence, and on the spot Booked a large number of spring and summer goods, Wang Lin clothing company in the strong support and mentor, returned to the hometown of Jilin opened its own first Biao US image store, the store image of the business quickly get better, is Do store several times before, so immediate results and benefits for the high-Swallow more busy, but also continue to expand the store, the successful transformation from a small shopkeeper into a strong woman. Gao Haiyan successfully among the Biao Mei Jilin agent image store In late 2011, Wanglin Fashion brand transformation and upgrade program has been implemented, and the end of 2011 began the brand counter road, one after another in Sichuan Moore, Ezhou Intime, Hunan Ocean, Chongqing Wangfujing, Chongqing New Century and other places were opened Direct shopping malls, sales performance is impressive. Gao Haiyan inspected, she firmly believed that the development of Biao Mei will get better and better, but the headquarters also gave Gao Haiyan counter some support, including the provision of brand decoration design, giving shelves, unsalable reimbursement, etc. Headquarters sent instructors stationed: the display , Staff training, sales skills, layout scenes, opening activities and other services. In just one year, Gao Haiyan successively set up 4 Biao American counters in Liaoyuan and Changchun, Jilin Province. In the first half of 2013, Gao Haiyan successfully signed 2 counters, which was staggering. She stressed: Biao beauty of the brand on today's development. In the interview at the end, I asked Gao Haiyan on the next plan, she said: "Already talked about, and three are about to open," and asked about her sales, she mysterious smile, gently said "every An average of nearly a million stores in the annual profit. " In the near future, she also succeeded in becoming one of the provincial agencies in BiaoMeiJilin province. Her BiaoMei Kingdom will continue to spread and expand the gorgeous land in Jilin province. Biao US official website: http: // Investment Department Chen Sheng/18922372616 Investment Department Yin Sheng Biao US headquarters: Haizhu District of Guangzhou City, South Island Road, processing industry Wang Lin Guangzhou Garments Co., Ltd.
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