Founded in Sweden in 1947 by Erling Persson, Hennes & Mauritz AB (H&M for short) now sells clothing and cosmetics in 24 countries around the world. H&M08's autumn and winter children's wear products are more than cute and stylish. Prev 1 234567Next Full Story Founded in Sweden in 1947 by Erling Persson, Hennes & Mauritz AB (H&M for short) now sells clothing and cosmetics in 24 countries around the world. H&M08's autumn and winter children's wear products are more than cute and stylish. 