Into the bookstore and bookstore, all over the world are the masterpieces of sales and branding. It can be said that from the introduction of systematic knowledge of marketing and branding in the West in the 1990s, combined with the hard work of tens of millions of local marketing and brand people, our theory Great progress has been made with the knowledge of practical systems. In fact, marketing and branding are a benevolent concept, and the concept of wise seeing wisdom. There is no standardized saying. Looking at books, we can find dozens of generalizations of brand concepts. I have been thinking about how to find a simple concept that allows ordinary marketers to easily understand the differences and differences between brands and marketing. This may make it easier to apply the application at work and facilitate the dissemination of basic knowledge. Combining the concept of marketing and branding into military knowledge, this can be completely combined. One mall is the battlefield, and every war is the result of planning and brand operation. Popular understanding, I believe that the basic difference between brand and marketing is: Marketing pays attention to “striking the landâ€, and the brand pays attention to “taking the mountain as the kingâ€. Marketers know that sales are everything, and the increase in the use of people is critical to the volume. Therefore, the job of marketers is to continuously develop the market and make the products reach more consumers as much as possible. In reality, we It is also known that marketers usually don't care about the loyalty of their customers. As long as they have fixed and growing sales, they can either bring new or old customers. Data is the standard. Therefore, the core work of marketing is to expand the territory and occupy all consumers, the more the better. Brand workers are different. The brand emphasizes the placeholder. To seize a consumer, it is necessary to occupy a position in the mind of this consumer. This position is better and unforgettable. All the work done by the brand does not lie in the infinite expansion of consumers, but in the advantageous position among the limited consumers. Therefore, the brand pays attention to not satisfying all the needs of all people, paying attention to the abandonment of consumers, focusing on focusing resources and focusing on targets. From this point of view, the history of the Chinese Red Army was in the marketing stage 28 years ago, and the country's red bases are dozens of blocks, which are scattered and difficult to become a big climate. When Mao Zedong entered Jinggangshan, the revolution of the Red Army went from the marketing stage to the brand stage. Today, we basically only remember the Jinggangshan base area, and other base areas cannot be remembered. This is the power of the brand, it needs marketing behavior to achieve it, but only the establishment of the brand, occupying the hills, in order to better marketing, is the foundation of the long-term foundation.